- Targeting The Web Site Experience
Data and Targeting Insider, Phil Leggiere - Thursday, June 26, 2008
The once radical premise of behaviorally targeted ad placement, using behavioral profil ...
- Behavioral Targeting and Competitive Intelligence
Data and Targeting Insider, Phil Leggiere - Wednesday, June 18, 2008
The core mission of behavioral marketing is to deepen marketers' knowledge ...
- Targeting By Interaction
Data and Targeting Insider, Phil Leggiere - Wednesday, June 11, 2008
Behavioral targeting has largely been geared to increasing the odds that a ...
- Converging Online And Offline Data
Data and Targeting Insider, Phil Leggiere - Wednesday, June 4, 2008
The language and the guiding frameworks used by online and offline markete ...