• Targeting Influentials
    Forging a truly interactive dialog between marketers and consumers has been t ...
  • Behavioral Targeting And Multivariate Testing
    Internet marketers like to pride themselves on working on "Internet time," whe ...
  • Event-Based Targeting
    In the digital media economy data is rightly viewed as a fo ...
  • Predictive Modeling Across Channels
    Lead generation and email marketing are often cursorily dismissed as "old schoo ...
  • Trust-Based Targeting
    One frontier of cutting-edge behavioral targeting is the push toward analyzing anonymo ...