- Targeting Influentials
Data and Targeting Insider, Phil Leggiere - Wednesday, July 30, 2008
Forging a truly interactive dialog between marketers and consumers has been t ...
- Behavioral Targeting And Multivariate Testing
Data and Targeting Insider, Phil Leggiere - Wednesday, July 23, 2008
Internet marketers like to pride themselves on working on "Internet time," whe ...
- Event-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 16, 2008
In the digital media economy data is rightly viewed as a fo ...
- Predictive Modeling Across Channels
Data and Targeting Insider, Phil Leggiere - Wednesday, July 9, 2008
Lead generation and email marketing are often cursorily dismissed as "old schoo ...
- Trust-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 2, 2008
One frontier of cutting-edge behavioral targeting is the push toward analyzing anonymo ...