- Aspirational Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, December 31, 2008
Watching a brand struggle to impose its "relevance" on a community ...
- From Static To Dynamic Behavioral
Data and Targeting Insider, Phil Leggiere - Wednesday, December 24, 2008
Though we're often creatures of habit, we know human behavior is abo ...
- Knowing Where The Consumer Is
Data and Targeting Insider, Phil Leggiere - Wednesday, December 17, 2008
In the user-centric and thus behaviorally driven world of contemporary marketing, t ...
- Bigger Role For BT In Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, December 10, 2008
During the past several years, as marketers jumped headlong into the onli ...
- Targeting Loyalty Incentives
Data and Targeting Insider, Phil Leggiere - Wednesday, December 3, 2008
Marketers have long understood that part of their job of motivating custome ...