- Wireless Big Boys Getting Down And Dirty With Prepaid Plans
Around the Net In Brand Marketing, Russell Fradin - Friday, May 14, 2010
Sprint Nextel and Wal-Mart yesterday announced that they would offer a seven-cents-per-minu ...
- Targeting Is Not Engagement
Marketing Daily, Russell Fradin - Thursday, February 18, 2010
Engagement has been pushed to the back burner lately, but it's sti ...
- Man Vs. Machine: Who Can Deliver On Ad Campaigns?
Online Media Daily, Russell Fradin - Wednesday, March 4, 2009
A debate has been raging recently about whether audiences are most accurate ...
- Making The Case For Brand Building Through Hyper-Targeting
Online Media Daily, Russell Fradin - Tuesday, November 25, 2008
Competitive companies should not drastically cut back branding efforts in this econom ...
- The Winning Online Branding Strategy
Online Media Daily, Russell Fradin - Thursday, June 12, 2008
It's clear that advertisers today -- and the agencies that serve th ...
- Great Brands Need More To Sell
Online Media Daily, Russell Fradin - Monday, February 11, 2008
There was a time when advertisers knew how to reach their enti ...