- 'Big-Headed' Tesco May Start A Retail Revolution
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2007
[Retail] In a Q&A format, we learn from TNS's Herb Sorensen w ...
- Online Sales Surge In Third Quarter, Led By ... Toys?
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2007
[Retail] The biggest growth came from the video games, consoles and accessori ...
- Study: CMOs Not Expecting Much Holiday Cheer
Marketing Daily, Sarah Mahoney - Tuesday, October 30, 2007
[Retail] Consumers' fears about credit, these marketing executives say, will be t ...
- Circuit City To Test New, Smaller Store Format
Marketing Daily, Sarah Mahoney - Monday, October 29, 2007
[Retail] Offering a more edited selection is a relatively novel approach f ...
- Macy's Ready To Make Merry With Celeb-Studded Effort
Marketing Daily, Sarah Mahoney - Friday, October 26, 2007
[Retail] The latest in its "Magic of Macy's" campaign is the fir ...
- Holiday Inn Staying Smart With A $61 Million Rebrand
Marketing Daily, Sarah Mahoney - Thursday, October 25, 2007
[Hospitality] "I don't think that Holiday Inn has much of a choice ...
- Sears Craftsman Campaign Unites Halloween, Handymen
Marketing Daily, Sarah Mahoney - Wednesday, October 24, 2007
[Retail] Says a hardware consultant, "While Craftsman became the dominant brand wi ...
- Dell Moves To Staples: Dude, You're Gettin' An Easy Button
Marketing Daily, Sarah Mahoney - Tuesday, October 23, 2007
[Electronics] "Dell's share has been shrinking slightly and is now on p ...
- Timberland Ups Green Ante, Offsets Campaign's Carbon Footprint
Marketing Daily, Sarah Mahoney - Monday, October 22, 2007
[Retail] The ads represent what the marketer believes is a first: ...
- Home Depot's Dilemma: How Much Can A CMO Fix?
Marketing Daily, Sarah Mahoney - Friday, October 19, 2007
[Retail] For several years now, the company's same-store sales results have be ...
- Whirlpool Targets OxiClean Lovers With Launch
Marketing Daily, Sarah Mahoney - Thursday, October 18, 2007
[Retail] Billing it as "the next generation" in cleaning technology, Whirlpool's n ...
- Holiday Spend Outlook: 'Tis The Season To Be Gloomy
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2007
[Retail] The NPD Group notes that the popularity of gift cards h ...
- Companies Shifting More Funds, Brain Cells To Shopper Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2007
[Retail] A new report defines shopper marketing as "all marketing stimuli, develop ...
- Disney Steps Up Its Branded-Produce Efforts
Marketing Daily, Sarah Mahoney - Monday, October 15, 2007
[Food] At this point, says a spokesperson for Disney, no TV ...
- September Sales Weak, As Back-To-School Spending Vaporizes
Marketing Daily, Sarah Mahoney - Friday, October 12, 2007
[Retail] "Warm weather no doubt explains part of the chill in Septemb ...
- Consumers Venture Back Into Aisle 7 For Center-Store Goods
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2007
[Retail] Gains aren't coming at the expense of the fresh foods groce ...
- Study: Private Labels Missing Hispanic Opportunities
Marketing Daily, Sarah Mahoney - Wednesday, October 10, 2007
[Research] "This data indicates that retailers with private-label brands have an opportuni ...
- Polar Takes On Nike + With Podfitness Team-Up
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2007
[Retail] The promotion starts this month, and marketing plans include Web si ...
- Maytag Marks Centennial With Lonely Repairman, Willard Scott
Marketing Daily, Sarah Mahoney - Friday, October 5, 2007
[Appliances] Consumers are invited to share their "Maytag Moments" online after whi ...
- Sears Brings Back Ever-Popular Wish Book Catalog
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2007
[Retail] Some think it could be a smart move. Catalogs are ...
- Eight O'Clock Coffee Launches Drive-Time Campaign
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2007
[Beverages] The four-week contest uses national radio spots that run just befo ...
- Target Is Making A List, Checking It Twice
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2007
[Retail] In addition to the standard list-creation online features used by ma ...
- BioShock, The 'Thinking-Man's Shooter,' Has Solid Debut
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2007
[Entertainment] Because the challenge was to create ads that show graphics a ...