- Little Green Bag
Media Magazine, Sarah Mahoney - Tuesday, April 15, 2008
Maybe he's something of a cliché. Try as he might, he sti ...
- Wal-Mart Offers To Cash Stimulus Checks - For Free
Marketing Daily, Sarah Mahoney - Wednesday, April 30, 2008
[Retail] It also unveiled a new package of rollbacks-not on splurge ite ...
- Marketers Turn Vacant Storefronts In Mall Into Ad Venues
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2008
[Retail] Boston sites have featured sea monsters (from the New England Aquarium ...
- As FTC Revisits 'Green' Definitions, Some Predict A Crackdown
Marketing Daily, Sarah Mahoney - Monday, April 28, 2008
[Retail] Clearly, consumers are confused. A recent study found that almost ha ...
- FTC Revisits Green Guides, Crackdown Could Hurt Marketers
MediaDailyNews, Sarah Mahoney - Monday, April 28, 2008
Revised green guidelines from the FTC could make consumers happy, but t ...
- Even The Rich Feel Pinched, Await New Presidential Leadership
Marketing Daily, Sarah Mahoney - Friday, April 25, 2008
[Retail] What that means for marketers is that these consumers are goi ...
- Gen Y Meets Duran Duran: Unilever Remakes '80s With Pussycat Doll
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2008
[Packaged Goods] The new song, which debuted online earlier this month, ...
- Shoppers Plan To Cut Back On Mom's Big Day
Marketing Daily, Sarah Mahoney - Wednesday, April 23, 2008
[Retail] One exception to the new conservatism is jewelry. While the N ...
- Nike Risks Viral Backlash With Kobe Video On YouTube
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2008
[Retail] On one level, it's a marketing hit, too. "Just on t ...
- Study: Green Shoppers Gullible And Confused
Marketing Daily, Sarah Mahoney - Monday, April 21, 2008
[Retail] To appeal to more sophisticated buyers, and to ward off ...
- Loving Leftovers: Food Prices Change The Way Americans Eat
Marketing Daily, Sarah Mahoney - Friday, April 18, 2008
[Food] The biggest winner is a cozy four-letter word: Home. "In uncerta ...
- What If They Hand Out Stimulus Checks, And Nobody Shops?
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2008
[Retail] Experts are predicting that the economic stimulus payments, which the I ...
- Food Lion Unit Targets Grocery Shoppers With A Funny Bone
Marketing Daily, Sarah Mahoney - Wednesday, April 16, 2008
[Retail] "It's just a fun kind of supermarket," says David Oakley, creati ...
- When It Comes To Online, Being Green Matters As Much As Price
Marketing Daily, Sarah Mahoney - Monday, April 14, 2008
[Research] "With consumers doing so much online research and purchasing, retailers shou ...
- Consumers Suck It In, Clobbering March Same-Store Sales
Marketing Daily, Sarah Mahoney - Friday, April 11, 2008
[Retail] "In past recessions, we've learned that as long as consumers aren ...
- Sears Launches 'Reinvent Your Kitchen' Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2008
[Retail] Burnishing the Kenmore brand is critical. The Hoffman Estates, Ill.-based compa ...
- Online Spending To Gain 17%, To $204 Billion, In '08
Marketing Daily, Sarah Mahoney - Wednesday, April 9, 2008
[Retail] Surging gas prices are almost certainly part of the reason. B ...
- Milk Next To Cereal? Piggly Wiggly Rethinks Design
Marketing Daily, Sarah Mahoney - Tuesday, April 8, 2008
[Retail] "People keep saying, 'How will they ever compete with the co ...
- Gen Y Demands It: Green Fashion That's Chic
Marketing Daily, Sarah Mahoney - Monday, April 7, 2008
[Retail] Even for the hard-core environmentalists, it's hard to argue that Nau ...
- Less To Shred: Credit-Card Companies Cut Back On Direct Mail
Marketing Daily, Sarah Mahoney - Friday, April 4, 2008
[Financial Services] "The credit card industry is steadily pulling back and readjusting ...
- Best Buy Signs Hispanic Soccer Phenom To Be Ambassador
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2008
[Retail] Meanwhile, the company turned in fourth-quarter results that showed that whi ...
- Still Struggling, Talbots Targets Bigger Women In New Plan
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2008
[Retail] Just as Coldwater Creek, its rival, admitted to investors recently, Talbo ...
- Wal-Mart Launches Biggest Green Assault Ever
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2008
[Retail] And it's doing it with a wallet-friendly twist: Seven new ...