- Study: Sporting-Goods Retailers Hurting, But Brands Still No. 1
Marketing Daily, Sarah Mahoney - Friday, May 30, 2008
[Retail] Any downturn in spending is still likely to favor the stronge ...
- For Kids, Moms Spend Most On Clothes And Entertainment
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2008
[Retail] The child's age-more so than household income-dictated how money would ...
- Sears Teams Up With LL Cool J, Benetton
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2008
[Retail] The company says it chose a persona with broad demographic appea ...
- Study Finds Advertisers Don't Quite Get Shopper Marketing
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2008
[Research] The Promotion Marketing Association's Bonnie Carlson says that, done right, shopp ...
- Maine Urges Canadians To Take 'Two-Nation Vacation'
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2008
[Tourism] The Automobile Association of America projects that when all the counti ...
- Marketing Symbolism 101: Polar Bears Rock
Marketing Daily, Sarah Mahoney - Friday, May 23, 2008
[Trends] While the move might not seem like a big deal ...
- Nordstrom Launches 'Buy Online, Pick Up In-Store'
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2008
[Retail] "Convenience is back in style," says Shopatron's Ed Stevens, explaining th ...
- Will Men Be The Luxury Market's Secret Weapon?
Marketing Daily, Sarah Mahoney - Wednesday, May 21, 2008
[Retail] While affluent men are still spending, he says, all the do ...
- Next Big Gardening Trend: More Green Than Bloom
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2008
[Retail] Turns out that this year, the biggest idea is more gree ...
- JCPenney, Macy's Profits Down; Improvements Expected
Marketing Daily, Sarah Mahoney - Friday, May 16, 2008
[Retail] "Inventories are clean, and sales momentum is accelerating just as compariso ...
- Rising Prices Provide New Market Positioning For Grocery Chain
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2008
[Retail] The company, which began a rebranding effort last fall, is offeri ...
- Consumers: Brands Don't Do Enough For The Planet
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2008
[Research] The report unearthed evidence of a trend it calls "sector stretch ...
- Staples Says File Folders Sum Up One's Personal Style
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2008
[Retail] "This is our luxury brand," says the VP of office supp ...
- Report: Market For Organic Clothes Is Bursting At The Seams
Marketing Daily, Sarah Mahoney - Monday, May 5, 2008
[Research] "JCPenney has instituted a program of several degrees of sustainable labeli ...
- Want To Reach Gen Y Moms? Go Online With A Softer Sell
Marketing Daily, Sarah Mahoney - Friday, May 2, 2008
[Research] For marketers, says Moxie Interactive's Joanna Sammartino, that means it's importa ...
- Dockers Makes A Play For The Younger, More Viral Crowd
Marketing Daily, Sarah Mahoney - Thursday, May 1, 2008
[Retail] "Viewers can search and upload the commercial and interact with t ...