- Scary Economy Means More Consumers Will Say 'Boo!'
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
Fed up with spooky economic headlines and grim reaper-style newscasts, the Nation ...
- Ailing Circuit City Posts Loss, Plans New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
The retailer says it intends to focus on enhancing customers' shopping experienc ...
- Stores' Brand Identity Is In The Bag!
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
"For Walmart's identity, these bags make perfect sense--they are a great valu ...
- After Bailout Deal, Financial Brands Twist In The Wind
Marketing Daily, Sarah Mahoney - Friday, September 26, 2008
How consumers will channel generic rage against individual companies, Ries says, depen ...
- Memo To Retail Execs: Load Up On Tums
Marketing Daily, Sarah Mahoney - Friday, September 26, 2008
One way retailers may try to goose sales, predicts Mediamark Research &am ...
- Lowe's: New, Smaller Stores Reflect The New Normal
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2008
Also changing are the types of stores they open, execs say. N ...
- Leading Trade Group Predicts Coal In Stores' Stockings
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2008
The NRF news was very bad and, on top of that, ...
- Archrival Speedo KOs Nike In Elite Swimwear
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2008
"We will continue to supply coaches and collegiate institutions under Nike sponsorsh ...
- Report: Even Gift Cards Get The Blues
Marketing Daily, Sarah Mahoney - Monday, September 22, 2008
"That means that stores are going to have to work harder ...
- E-tailers More Optimistic For Holiday Season
Marketing Daily, Sarah Mahoney - Monday, September 22, 2008
The survey, conducted by Forrester Research, reports that 72% of online retaile ...
- Polar Targets 90 Million 'Lite' Exercisers With New Device
Marketing Daily, Sarah Mahoney - Friday, September 19, 2008
In addition to print ads in Walking, the company is counting ...
- Study: Stores Brace For Worst Holiday Since 1991
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2008
"While the recession in 2001 hurt investors, it didn't affect consumers t ...
- Best Buy Gains Market Share; Profits Fall 19%
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2008
"In a challenging environment that finds many of our competitors retrenching," compa ...
- Can't Sell Records? Fashion Is The Next Big Thing
Marketing Daily, Sarah Mahoney - Monday, September 15, 2008
What with CD sales continuing to plummet and concert ticket sales languishin ...
- Macy's Rolling Out Itty-Bitty Bloomie's
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
"Bloomingdale's has put a lot of work into making sure they kn ...
- JCPenney Chimes In With Disney On 'High School Musical 3'
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
The promotion, linking it to one of the most lucrative tween marketi ...
- Zales Ditches Its Value Pitch, Focuses On Joy
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2008
"We've made our message be about price," said CEO Neal Goldberg. "B ...
- Nike's Cole Haan Signs Sharapova For Hybrid Line
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2008
A spokesperson describes the 21-year-old Maria Sharapova as "the perfect hybrid ...
- Study: Boomers, Not Gen Y, Biggest Green Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2008
For marketers to continue to be successful with earth-friendly claims, says ICOM ...
- Boomers: The Greenest Generation
MediaDailyNews, Sarah Mahoney - Tuesday, September 9, 2008
While conventional marketing wisdom holds that it's the idealistic Gen Y shoppe ...
- Back-To-School Bust Produces Limp Results For Most
Marketing Daily, Sarah Mahoney - Friday, September 5, 2008
"Retail sales are being hurt by shoppers spending less on back-to-school a ...
- P&G To Launch New Gisele Bundchen Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2008
The ads are timed to be part of the brand's 100th anniversa ...
- Target Plans 'Bullseye Bodegas' For New York
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2008
On the heels of New York's Mercedes-Benz Fashion Week, the Minneapolis-based retail ...
- Study: Shoppers Migrate Down, Down, Down
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2008
While discounters may be stealing some customers from department stores, for exampl ...