- Avon Vows To Keep Advertising, Marketing Spend Up
Marketing Daily, Sarah Mahoney - Thursday, October 30, 2008
So much for that old theory that lipstick is absolutely recession-proof: Av ...
- With Christmas In Sight, Kohl's Takes Off The Gloves
Marketing Daily, Sarah Mahoney - Thursday, October 30, 2008
TV spots, which the company says will take advantage of the thr ...
- Holiday Inn Express Pushes Its Edge In New Ads
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2008
The ads resonate with the younger consumer so many hotels are tryi ...
- The Shopping Secrets Of American Millionaires
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2008
To get a closer look at how the rich are shopping the ...
- At 150, Macy's Puts On The Ritz ---Despite Woes
Marketing Daily, Sarah Mahoney - Monday, October 27, 2008
Today's party masks grim times for Macy's and other retailers: A n ...
- P&G Gambles On Olay's 'Masstige'
Marketing Daily, Sarah Mahoney - Saturday, October 25, 2008
P&G's beauty division, which brought in $22 billion in sales in i ...
- Electronics May Be Holiday Bright Spot
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2008
The Consumer Electronics Association survey reports that consumers plan on spending ...
- New Study Predicts 5% Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Besides a more dour outlook, Brand Keys also notes some key psychograph ...
- Victoria's Secret Banking On 'Emotional Content'
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Saying that the brand beat its expectations for spring, CEO Sharen Jest ...
- Luxury Brands Brace For A Chilly Winter
Marketing Daily, Sarah Mahoney - Tuesday, October 21, 2008
For its part, Coach is beefing up its product assortment, including fragranc ...
- Mattel, Hasbro See Sales Gains In Third Quarter
Marketing Daily, Sarah Mahoney - Monday, October 20, 2008
While both companies have plenty of entries poised to be big selle ...
- The Boycott Boomerang
Media Magazine, Sarah Mahoney - Thursday, October 2, 2008
The Humane Society of the United States found itself stymied. Despite yea ...
- NRF Predicts Price-Obsessed Holidays
Marketing Daily, Sarah Mahoney - Friday, October 17, 2008
"Retailers are going into this holiday season with their eyes wide ope ...
- In Recession, Smart Marketers Push Inferior Brands
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2008
To find out how marketers can best benefit from this massive trading-down-a-tho ...
- NPD Predicts First-Ever Decline In Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2008
"With consumers already saying they plan to spend less, stores with le ...
- Karastan: Building Share Of Voice In A Recession
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2008
"It's very important to maintain our brand-marketing position, and really try ...
- Licensing Agreement Resurrects Sharper Image Brand
Marketing Daily, Sarah Mahoney - Monday, October 13, 2008
"We have 32 years of a really rich consumer history, and o ...
- Macy's Warns Investors On Sinking Sales
Marketing Daily, Sarah Mahoney - Friday, October 10, 2008
Initially, it had projected same-store sales to be flat, or slip abo ...
- New Nike Ads Follow Stars From Womb To The NFL
Marketing Daily, Sarah Mahoney - Friday, October 10, 2008
Nike says the ad was directed by David Fincher (Se7en and Fig ...
- Consumers Downsize Halloween, Holiday Spending Plans
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2008
But the good news is that consumers say they are least like ...
- September Same-Store Sales Sink; Outlook Is Dim
Marketing Daily, Sarah Mahoney - Wednesday, October 8, 2008
The only bright spot: Walmart's same-store sales in the U.S., excluding fue ...
- Cause-Related Marketing Generates Double-Digit Sales Gains
Marketing Daily, Sarah Mahoney - Monday, October 6, 2008
Millennials are the demographic group most motivated to do good deeds wi ...
- Metrics Company Launches Low-Cost 'EmotionTracking'
Marketing Daily, Sarah Mahoney - Friday, October 3, 2008
It can detect whether an emotionally charged ad--even a very good one--actual ...
- The $10 Christmas: Toy Wars Target Low Price Points
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2008
Many retailers are already struggling, and some industry experts have predicted th ...
- For Wrangler, Favre And Earnhardt Are 'Bad To The Bone'
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2008
The jeans marketer plans to make 5 million consumer impressions over t ...
- For Coupon Queens, It's The Thrill Of The Hunt
Marketing Daily, Sarah Mahoney - Wednesday, October 1, 2008
The research revealed that hunting for cheaper products provided these women wi ...