- Teens: Recessions Are For Grown-Ups
Marketing Daily, Sarah Mahoney - Friday, February 27, 2009
While most of America is shopping less these days, a new stu ...
- Sears Slashes Advertising, Gains From Layaways
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2009
Categories tied to housing fared the worst: Home and household goods, appliance ...
- It Takes All Kinds Of Retailers To Post A Loss
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstro ...
- Tesco: Did Fresh & Easy Err On Brand Positioning?
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Since launching its first Fresh & Easy in November 2007, there ha ...
- Economy Begins To Trump Environment
Marketing Daily, Sarah Mahoney - Monday, February 23, 2009
Mintel still forecasts green growth, and expects that while the recession wi ...
- Lowe's, Penney's Post Big Declines In Quarter
Marketing Daily, Sarah Mahoney - Friday, February 20, 2009
Losers include convenience stores, as more than a third of shoppers n ...
- Miserable Economy Makes For Happier Customers
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Despite heavy discounting during the holiday season, the bulk of the improveme ...
- OfficeMax Sales Down; It'll Test Small Format
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Convenient access to the basic supplies and services that most people ne ...
- Study: Coupons Make Consumers Blush
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
"In a down economy even the most stubborn consumers are receptive ...
- Wal-Mart Credits Ads With Leap In Awareness
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
Separately, researchers are finding that Walmart is extending its lead faster ...
- Relocation Means Money For Some Marketers
Marketing Daily, Sarah Mahoney - Monday, February 16, 2009
When people move, they shop. Epsilon reports that the average new reside ...
- Parents Seek Toys With 'Play Value'
Marketing Daily, Sarah Mahoney - Friday, February 13, 2009
Anyone looking for proof that parents want more bang for their bu ...
- Look More Closely At The Lipstick Effect
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2009
Marketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University Colle ...
- Nike Restructures; May Shed 1,400 Jobs
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2009
In its most recent quarterly results, Nike registered a strong 6% increa ...
- Hilfiger: Out-Of-Touch Or On The Money?
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2009
New ads, running online as well as in Vogue, Elle, GQ, a ...
- Nielsen: Nobody Doesn't Like A Supercenter
Marketing Daily, Sarah Mahoney - Friday, February 6, 2009
Consumers increased their spending at supercenters in nearly every category--including dairy, d ...
- January Sales Down, But Decline Is Steady
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2009
"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "B ...
- Marketers Ponder Change In Consumer Spend
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2009
"The importance of brand has increased," says Global Strategy Group, "and whi ...
- Advertisers/Marketers: In Tight Economy, Consumers Prioritize Spending
MediaDailyNews, Sarah Mahoney - Thursday, February 5, 2009
What won't Americans do without? That's the big question, as the U. ...
- New Balance Unveils Pink $uede $hoe
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2009
Part of its Lace Up for the Cure collection, a limited numb ...
- Potatoes Win, Cars Lose In Super Bowl Ads
Marketing Daily, Sarah Mahoney - Monday, February 2, 2009
"Remember just after 9/11, when Anheuser-Busch did that great ad with t ...