- Product Labels: Missed Marketing Opportunity
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2009
"Consumers want to know the story -- the narrative behind a sustainab ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- Sales Down? Not In The Gardening Aisle
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
While it's certainly no news that consumers are doing more to ke ...
- Cell Phones, Flat-Screens Boost Best Buy Sales
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2009
In all other segments, though, results weakened. Consumer electronics, the company's large ...
- High-End Beauty Sales Get Ugly
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2009
The drop in fragrance sales, which have been declining slightly for sever ...
- Consumers Seek Self-Reliance In The Home
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2009
It looks like America's growing willingness to roll up its sleeves a ...
- Gap Tests Banana Republic Spin-Off
Marketing Daily, Sarah Mahoney - Monday, March 23, 2009
The move has its detractors. "Sure, accessories are appealing--they take up le ...
- For Stores, Relief Won't Come Until Fourth Quarter
Marketing Daily, Sarah Mahoney - Friday, March 20, 2009
There are opportunities for stores to win new customers. "Shoppers are loa ...
- Easter Survey: No Bounce For Stores This Year
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2009
Total holiday spending should come in around $12.73 billion, but Easter dinn ...
- Sears Launches New Branding Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2009
New ads for the company's soft lines don't mean it is letti ...
- Wal-Mart Relaunches Private-Label Line
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2009
Increasingly, chains are expanding into higher-end products, proving that "upscale generics" m ...
- Aeropostale Takes Teen Concept To Tweens
Marketing Daily, Sarah Mahoney - Monday, March 16, 2009
"We have watched with amazement for years [the way] moms would co ...
- Spirit Airlines Seeks Consumers' Low Points
Marketing Daily, Sarah Mahoney - Friday, March 13, 2009
Its call-for-entries email says: "As you know, our fares are famously lo ...
- Small-Brand Solution: The Non-Branded Site
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2009
When it comes to buying shoes online, one company thinks it's possib ...
- J. Crew Beefs Up Lower-End Offerings
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2009
Drexler is also upbeat about the company's bridal business, and says ...
- Rising Prices Mask Shifts In Green Shopping
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2009
While it is true that some of the most dedicated green shoppe ...
- OfficeMax's 'Penny Pranks' Take Top Retail Honors
Marketing Daily, Sarah Mahoney - Monday, March 9, 2009
The retailer took home the top RACie, awarded by the Retail Advertisi ...
- Erin Go Nah: St. Paddy's Day Green Dims
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2009
Of those who will celebrate, 81.9% plan to wear green, 33.3% pl ...
- February Retail Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2009
Wal-Mart Stores was the clear winner, with its comparable-store sales at Walma ...
- Consumers Give Warehouses Cold Shoulder
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2009
As the recession wears on, consumers are honing their smart-shopper strategies. N ...
- Survey Finds Americans File Taxes Earlier
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2009
While the NRF is urging its members' stores to time sales a ...
- Docs Spank Grocers On Antibiotic Freebies
Marketing Daily, Sarah Mahoney - Monday, March 2, 2009
Drug promotions have become more important to supermarkets, as they struggle ...