- In A Rude World, Can Marketing Ever Be Polite?
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2009
Marketing Daily speaks with the authors of The Cost of Bad Behavior, ...
- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- YMCA, Salvation Army Dominate Nonprofit Brands
Marketing Daily, Sarah Mahoney - Wednesday, June 24, 2009
A new consumer perception survey from Cone Inc. looks to "help nonprofi ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Bargain-Driven Shoppers Boost Walgreens Sales
Marketing Daily, Sarah Mahoney - Monday, June 22, 2009
CEO Gregory D. Wasson is guardedly optimistic about looming healthcare reform ...
- Queen Latifah Launches Signature Scent
Marketing Daily, Sarah Mahoney - Friday, June 19, 2009
Print ads -- featuring the Academy Award winner in an opulent dini ...
- Staples, Do Something Launch Back-To-School Event
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2009
"The Facebook application is our way to get the word out ...
- Who Knew? Consumers Hate Offshore Call Centers
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2009
The Contact Center Satisfaction Index finds that domestic reps were rated ...
- Best Buy Sales, Profits, Advertising Down
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2009
The company has said that "connected digital solutions" are a key pa ...
- Safeway Launches 'Buy Local' Initiative
Marketing Daily, Sarah Mahoney - Monday, June 15, 2009
Safeway is betting that with gas prices rising, consumers will appreciate supporti ...
- Avon To Debut Reese Witherspoon Fragrance
Marketing Daily, Sarah Mahoney - Friday, June 12, 2009
The launch comes at an important time, with sales of beauty produc ...
- Walmart, Gap, Barnes & Noble Tops In Corporate Image
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2009
"Discount retailers are holding up pretty well, and that's logical and expected ...
- Home Depot Raises Forecasts; Shifts Marketing Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2009
"We've reduced the number of SKUs, and increased in-store marketing. And we' ...
- FTC Slaps Kmart With 'Fake Green' Charges
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2009
"It's not so much that Kmart is being called out for t ...
- Red Roof Taps Country Newcomer As Ambassador
Marketing Daily, Sarah Mahoney - Monday, June 8, 2009
It says the emerging country star will perform at its locations arou ...
- Department Stores' Downfall: A Branding Crisis
Marketing Daily, Sarah Mahoney - Friday, June 5, 2009
Kendra Wehmeyer, client director of Landor Associates, argues that the reason so ...
- Stores' Sales Worsened In May
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2009
Experts do see promising signs of increased spending ahead. "Shoppers are showi ...
- Limited-Assortment Stores Gain Street Cred
Marketing Daily, Sarah Mahoney - Wednesday, June 3, 2009
Look out, Walmart. Aldi, the fast-growing limited-assortment food chain, says it c ...
- Consumers Are Loving On Dollar Stores
Marketing Daily, Sarah Mahoney - Tuesday, June 2, 2009
And yes, many of these gains are due to the poor econom ...
- Kmart Launches Transformers Tie-In
Marketing Daily, Sarah Mahoney - Monday, June 1, 2009
Kmart is launching a major Father's Day tie-in, along with a pu ...
- America Revs Up Its Do-It-Yourself Passion
Marketing Daily, Sarah Mahoney - Monday, June 1, 2009
It's not all about the recession, and Packaged Facts predicts the tre ...