- The Green Divide: 85% Missing The Message
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2009
"The low awareness of these initiatives raises huge questions," says Grail Research ...
- Halloween Is Seen Likely To Be A (Boo!) Bummer
Marketing Daily, Sarah Mahoney - Tuesday, September 29, 2009
Young adults, typically the big spenders, are cutting back even more sharpl ...
- Kiss Off Your Carrier: Sprint Launches Viral Videos
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier th ...
- H&M Breaks Out Designer Undies, Inks Sonia Rykiel
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
The Sonia Rykiel 2009 holiday line is scheduled to arrive in 1,5 ...
- Omega Remains As Official Olympic Timekeeper
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
In 1932, Omega says it became the first company to be trust ...
- Luxury Discounts Are Double-Edged Dagger
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
A study, the latest in ongoing research from the Luxury Institute, survey ...
- JC Penney, Van Heusen Pair For NFL Hall Of Fame
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2009
JC Penney stores will offer eligible fans the opportunity to enter ...
- Forecast: Flat, But Consumers Sick Of Saying No
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2009
Consumer spending in the coming holiday season is likely to be fl ...
- Lowe's Offers A Hint Of Optimism
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2009
After three years of steady sales declines, Lowe's now believes it wi ...
- Holiday Sales Forecast: Cold And Flat
Marketing Daily, Sarah Mahoney - Monday, September 21, 2009
Deloitte's Retail Group is predicting a flat and chilly holiday, with sal ...
- Online: Separating The Women From The Moms
Marketing Daily, Sarah Mahoney - Friday, September 18, 2009
"But just how different moms are from single women surprised us ...
- Wal-Mart Takes Mail-In Rx Program Nationwide
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2009
This latest move solidifies Wal-Mart's position as an industry game-changer. "Until 200 ...
- Q&A: Catch The Scent Of Recovery
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2009
For marketers, following your nose during recessions isn't easy. Sure, there a ...
- Sears, Panasonic Woo Football Fans
Marketing Daily, Sarah Mahoney - Friday, September 11, 2009
The tour is the latest twist on Sears' Blue Electronics Crew marketi ...
- Wal-Mart CEO: 'Purchase Deferral Is The New Normal'
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2009
About the fast-approaching holiday season, Mike Duke says this will be ...
- American Eagle Launches Mobile Division
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2009
While retailers have been slow to build m-commerce programs, it makes sen ...
- How Best Buy's WOLF Packs Harness Female Insights
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2009
Marketing Daily catches up with Liz Haesler, Best Buy's VP of Ho ...
- Sharpie Hones Its Fashion Edge With Betsey Johnson
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2009
Sharpie plans to make fashion design something of a performance art, a ...
- Top Consumer Trends: Trust, Control, ... Playfulness?
Marketing Daily, Sarah Mahoney - Friday, September 4, 2009
When market researcher Mintel released its list of leading consumer prognostication la ...
- For BTS, Discounters Rise To Head Of The Class
Marketing Daily, Sarah Mahoney - Thursday, September 3, 2009
While industry results, on the whole, are down, the decline wasn't a ...
- Sears Launches Contest To Boost Appliance Sales
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2009
The Crazy Cleaning Confessions Contest encourages consumers to rat themselves out ...
- The Marketer's Bookshelf
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2009
In her latest review of books for marketers, Sarah Mahoney discusses tappi ...