- RadioShack Rolling Kiosks Into Target Stores
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
"It's a genius cross-branding move," Cathy Hotka, a retail branding consultant bas ...
- Cosmetic Companies Post Prettier Profits
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
At Avon Products, which hiked its ad spending 19%, second-quarter revenue ro ...
- Wharton: WOM Customers 16% More Valuable
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2010
"In the short run, these word-of-mouth clients are more valuable because ...
- RadioShack Rolling Kiosks Into Target Stores
Raw, Sarah Mahoney - Thursday, July 29, 2010
RadioShack says it will put "Bullseye Mobile" kiosks in the majority ...
- Cosmetic Companies Post Prettier Profits
Raw, Sarah Mahoney - Thursday, July 29, 2010
Faltering economy or not, women love their lipstick, with beauty biggies Avo ...
- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- How To Beat Walmart: Ambience, Private Label
Marketing Daily, Sarah Mahoney - Monday, July 26, 2010
While the décor was seen as somewhat more downscale, it was al ...
- Back-to-School Winners: Social Media, Mobile And Department Stores
Raw, Sarah Mahoney - Tuesday, July 27, 2010
Not only will consumers finally be spending more on back-to-school shopping th ...
- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Are You An Ecochondriac? Sindifferent? Hopetimistic?
Marketing Daily, Sarah Mahoney - Thursday, July 22, 2010
Most people in marketing are either so BlackBuried or lost in t ...
- Nielsen: Time To Recommit To Boomers
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2010
"There is practically no segment or category out there where Boomers aren ...
- Are You An Echocondriac? Sindifferent? Hopetimistic?
Raw, Sarah Mahoney - Thursday, July 22, 2010
Most people in marketing are either so BlackBuried or lost in t ...
- NPD: Consumers Resetting, Not Recovering
Marketing Daily, Sarah Mahoney - Tuesday, July 20, 2010
"Overall, consumers have reached this new equilibrium of spending and making decisio ...
- Nielsen: Time To Recommit To Baby Boomers
Raw, Sarah Mahoney - Wednesday, July 21, 2010
As focused as marketers are these days on Gen Y's environmental commitme ...
- NPD: Consumers Resetting, Not Recovering
Raw, Sarah Mahoney - Tuesday, July 20, 2010
An extensive new study from NPD Group finds that no matter what ...
- Mattel Sales Up, Launches American Girl 'Shine On Now'
Marketing Daily, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its "Toy Story 3'" and Hot Whee ...
- As BP 'Fix' Looms, Mistrust Still Growing
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
Even as the world watches to see if BP's new cap c ...
- Mattel Sales, Profits Up; Launches "Shine On Now" For American Girl
Raw, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its Toy Story 3 and Hot Whee ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- As BP Spill Lingers, Despair Seeps Into Consumer Behavior
Raw, Sarah Mahoney - Thursday, July 15, 2010
With much of the country past hoping that BP's latest plan wi ...
- Deloitte Study: Consumers Love Spending Less
Marketing Daily, Sarah Mahoney - Tuesday, July 13, 2010
The good news from Deloitte's "New American Pantry" is that the va ...
- New Rules Of Mama Marketing: Older, Greener
Marketing Daily, Sarah Mahoney - Monday, July 12, 2010
The motherhood market is both graying and greening, according to a n ...
- Deloitte Study: Consumer Love Spending Less
Raw, Sarah Mahoney - Tuesday, July 13, 2010
The good news from Deloitte's "New American Pantry" is that the va ...
- Gfk: Economy + Technology = 'XTreme Shoppers'
Marketing Daily, Sarah Mahoney - Friday, July 9, 2010
"It's not so much that these shoppers do anything that different th ...
- Avon Buys Direct-Jewelry Seller
Raw, Sarah Mahoney - Monday, July 12, 2010
Avon Products says it is buying Silpada Designs, a direct seller ...
- June Sales Not So Hot; Comp-Store Up About 3%
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2010
One bright spot was teen retailer Abercrombie & Fitch, which says same-sto ...
- Tapping The Growing Muslim-American Market
Marketing Daily, Sarah Mahoney - Wednesday, July 7, 2010
When it comes to wooing Muslim Americans, U.S. marketers are pretty obliviou ...
- June Sales Not So Hot
Raw, Sarah Mahoney - Thursday, July 8, 2010
It may be sweltering outside, but it looks like consumers cooled ...
- Tesco's Fresh & Easy In Investors' Crosshairs
Marketing Daily, Sarah Mahoney - Tuesday, July 6, 2010
While some analysts are calling for Tesco to cut its losses n ...
- Top Merchandising Executive Is Out At Walmart
Marketing Daily, Sarah Mahoney - Friday, July 2, 2010
John Fleming, who has been with Walmart 10 years, was previously t ...