- IPhone, Samsung, Walmart Dominate In Loyalty
Marketing Daily, Sarah Mahoney - Thursday, September 30, 2010
"Brand loyalty is driven by emotion, but a little less so ...
- Levi's, Progressive, Wells Fargo Get GLAAD Honors
Marketing Daily, Sarah Mahoney - Thursday, September 30, 2010
The group also honored some companies for corporate behavior, including American Airline ...
- iPhones, Samsung And Walmart Dominate Loyalty Ranking
Raw, Sarah Mahoney - Thursday, September 30, 2010
A new ranking of the brands that inspire the highest level ...
- Princesses And Pumpkins Top Costume List
Raw, Sarah Mahoney - Thursday, September 30, 2010
Expect your friends to show up as witches, vampires and pirates, yo ...
- Online Retailers Get More Global
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
While 73% of online retailers say they already send products abroad fr ...
- Kohl's, JCPenney, Borders Set To Expand
Raw, Sarah Mahoney - Wednesday, September 29, 2010
More retailers are getting back to building. Kohl's says it is openi ...
- P&G To Push Cold-Water Laundry Washing
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
"It is going to be very difficult to get consumers to swit ...
- Luxury Spending Up, But Wealthy More Cautious
Marketing Daily, Sarah Mahoney - Friday, September 24, 2010
"A recession is not only an economic event," Pam Danziger, president ...
- P&G Ups Sustainability Commitment, But Will We Ever Wanna Wash With Cold Water?
Raw, Sarah Mahoney - Monday, September 27, 2010
Procter & Gamble has unveiled a new--and aggressive--sustainability strategy. The company ...
- Luxury Spending On The Rise, But Wealthy More Cautious
Raw, Sarah Mahoney - Friday, September 24, 2010
Despite lingering concerns about the economy, a new report from American Expre ...
- Halloween Is Hot: We'll Dress Up At Record Levels
Marketing Daily, Sarah Mahoney - Thursday, September 23, 2010
Four out of 10 adults -- the most in the survey's histo ...
- Holiday Forecast: Tepid Growth, Mega Sales
Marketing Daily, Sarah Mahoney - Tuesday, September 21, 2010
Experts believe that will translate into another heavy promotional season. "We're goi ...
- Holiday Forecast: Tepid Growth, Mega Sales
Raw, Sarah Mahoney - Tuesday, September 21, 2010
The recession may have officially ended, but forecasters at Deloitte are predicti ...
- Millennials, Moms Seek More Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 20, 2010
it seems letting consumers pick how the money will be spent--despite t ...
- Under Armour To Unleash Basketball Shoes
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
For the year, the company recently raised its total revenue forecast ...
- Wal-Mart Chief: We Are Beefing Up Assortment
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- Wal-Mart Chief: Beefing Up Assortment To Win Back Shoppers
Raw, Sarah Mahoney - Wednesday, September 15, 2010
Wal-Mart Stores has been candid about its mistakes in the way ...
- Under Armour To Unleash Basketball Shoes Next Month
Raw, Sarah Mahoney - Wednesday, September 15, 2010
By now, people are used to hearing Kevin Plank, Under Armour's CE ...
- Grocery Shoppers Still Fighting Impulse Buys
Marketing Daily, Sarah Mahoney - Monday, September 13, 2010
"No matter what stores and marketers tend to believe, consumers aren't walki ...
- Lowe's Steps Up DIY, Energy Efforts
Raw, Sarah Mahoney - Tuesday, September 14, 2010
Faced with a reluctant recovery, Lowe's says it's rethinking the way ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, September 10, 2010
"It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Grocery Shoppers Still Fighting Impulse Buys
Raw, Sarah Mahoney - Monday, September 13, 2010
While researchers have been insisting that lists are in and impulse bu ...
- With Underwood, Gen Y Gets First Wrinkle Cream
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- Toys"R"Temp: Chain To Double Its Size With Pop-Ups
Raw, Sarah Mahoney - Friday, September 10, 2010
In a move some experts believe is a sign of an if ...
- Frugal And Finicky, Americans Plant More Squash, Less Parsley
Raw, Sarah Mahoney - Friday, September 10, 2010
Atlee Burpee & Co, which reports it is having another banner ye ...
- Hasbro Lines Up YouTube Stars For Smackdown
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2010
To market its new "Trivial Pursuit: Bet You Know It" game, Hasb ...
- With Underwood, Gen Y Gets Its First Wrinkle Cream
Raw, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- Life Is Good: A $100 Million Brand With No Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
While it's certainly no emblem of marketing sophistication, Life is good's hap ...
- Hasbro Hires YouTube Stars For Trivial Pursuit Smackdown
Raw, Sarah Mahoney - Wednesday, September 8, 2010
To market its new Trivial Pursuit: Bet You Know It game, Hasb ...