- Bali's 'Live Beautifully Daily' Launches
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Bali Intimates is kicking off the latest in its efforts to li ...
- The New Grandparent: Younger, Richer, More Giving
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Today's grandparents aren't the thrifty geezers most marketers think they are, accordi ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- Best Buy, Sears, Target Lead In Cross-Channel
Marketing Daily, Sarah Mahoney - Monday, August 29, 2011
"Two years ago, when we did this study, only a small percenta ...
- Study: Negative Reviews Grow More Powerful
Raw, Sarah Mahoney - Tuesday, August 30, 2011
Negative consumer reviews online are becoming increasingly important to would-be buyers, accordi ...
- Shoppers Buy Just 51% Of Food In Grocery Stores
Marketing Daily, Sarah Mahoney - Friday, August 26, 2011
While shoppers are value-conscious, they still say food quality, especially perishables, a ...
- Best Buy, Sears, Target Lead In Cross-Channel Experiences
Raw, Sarah Mahoney - Monday, August 29, 2011
While Best Buy, Sears and Target came up tops in a rece ...
- Marketers Dance Closer to 9/11 Anniversary
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2011
As the 10th anniversary of 9/11 approaches, marketers like the Home Depo ...
- Shoppers Buying Just 51% Of Food In Grocery Stores
Raw, Sarah Mahoney - Friday, August 26, 2011
While consumers say they still love their supermarkets, a new study sho ...
- GameStop, Papa John's: Ready For Some Football
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2011
Events are scheduled to begin as early as 10 p.m. on Sunda ...
- Marketers Dance Closer to 9/11 Events
Raw, Sarah Mahoney - Thursday, August 25, 2011
As the 10th anniversary of 9/11 approaches, marketers like the Home Depo ...
- Toys 'R' Us Expanding Superstore Format
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2011
Toys "R" Us says it is stepping up its expansion plans, a ...
- EA's Madden, GameStop, Papa John's: Ready For Some Football
Raw, Sarah Mahoney - Wednesday, August 24, 2011
With the August 30 release of Madden NFL 12 just days awa ...
- Toys "R" Us Expanding Superstore Format
Raw, Sarah Mahoney - Tuesday, August 23, 2011
Toys "R" Us says it is stepping up its expansion plans, a ...
- Walmart Struggles To Keep Low-Cost Edge
Marketing Daily, Sarah Mahoney - Friday, August 19, 2011
It's not an easy time to be Walmart. First, economic worries a ...
- Tablets Make Impact On Back-to-School Shoppers
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2011
While cautious back-to-school shoppers may not be giving retailers much to si ...
- Walmart Struggles To Keep Low-Cost Edge
Raw, Sarah Mahoney - Friday, August 19, 2011
It's not an easy time to be Walmart. First, economic worries a ...
- Target, Staples, BJ's Post Strong Results
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2011
While retailers continue to be jumpy about consumer spending in the mont ...
- Study: Tablets Make Impact On Back-to-School Shoppers
Raw, Sarah Mahoney - Thursday, August 18, 2011
While cautious back-to-school shoppers may not be giving retailers much to si ...
- Walmart Sales Flat; Raises Year-end Outlook
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2011
While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sale ...
- Target, Staples, BJ's Post Strong Results
Raw, Sarah Mahoney - Wednesday, August 17, 2011
While retailers continue to be jumpy about consumer spending in the mont ...
- Walmart Sales Flat; Raises Year-end Outlook
Raw, Sarah Mahoney - Tuesday, August 16, 2011
While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sale ...
- Q&A: Reaching The Highly Adaptive Mom
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2011
While marketers know that moms are the gatekeepers to everything from ce ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Financial Markets Making Middle America Nuts
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
"Consumer perceptions of the economy had been improving moving into August," comSco ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Is Back-To-School Spending A Holiday Barometer?
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
On one hand, "there's the uptick in July results for stores li ...
- ComScore: Financial Markets Making Middle America Nuts
Raw, Sarah Mahoney - Wednesday, August 10, 2011
While online sales are booming, jumping 14% in the second quarter ...
- Macy's, With Banner Earnings, Turns Elves Loose
Raw, Sarah Mahoney - Wednesday, August 10, 2011
Amid posting its best quarterly results in more than a decade, Macy ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...