- Customers Love Auto Insurance, Multi-category Stores
Marketing Daily, Sarah Mahoney - Monday, April 30, 2012
When it comes to customer satisfaction, the latest findings from McKinsey &am ...
- Kohl's Broadens Its Cause-Related Efforts To TED
Marketing Daily, Sarah Mahoney - Friday, April 27, 2012
"'Flipping'" is intended to indicate propelling the spread of a video, b ...
- Target Offers Exclusive Norah Jones Tunes
Marketing Daily, Sarah Mahoney - Friday, April 27, 2012
In its latest exclusive music partnership, Target says it is partnering wi ...
- Gen Y Darling Bonobos Goes Brick-and-Mortar
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
Bonobos, the cheeky online purveyor of khakis for young men who ha ...
- Wooing Poor, Walmart Offers 'Pay With Cash' Option
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
In its latest bid to offer more options for its "unbanked" custom ...
- Organic Heats Up, Breaks $30 Billion Mark
Marketing Daily, Sarah Mahoney - Tuesday, April 24, 2012
America's passion for all things organic is re-gathering steam: The Organic Tra ...
- We Love Mom: Mother's Day Spending To Rise
Marketing Daily, Sarah Mahoney - Tuesday, April 24, 2012
By far, the most common purchase is a greeting card, with 8 ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Mobile Shopping Powers Rue La La
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
At flash sale site Rue La La, iPhone shoppers are more like ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- Marketers Pile On Olympics 100-Day Countdown
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
With just 100 days left until the Summer Olympics in London, markete ...
- Ben & Jerry's, Phish Stage World's Largest Cowbell Concert
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry's team ...
- Gen Y: The Digital Divide Gets Deeper
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
Ewan Duncan, a principal in the Seattle office of McKinsey & C ...
- Brides-to-Be Want More Online Registry Options
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
New research on the bridal market reports that while today's young brid ...
- Target's Earth Day Freebie: 1.5 Million Bags
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisio ...
- Sales, Profits Fall At Mattel
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
Mattel says that its worldwide sales fell 2% in the first quart ...
- Gen Y Dissected: Six Types Of Millennials
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
"Our research reaffirmed the historic optimism of Millennials," Christine Barton, a partn ...
- The TV Report Card
Media Magazine, Sarah Mahoney - Friday, April 13, 2012
Between on-demand viewing, proliferating screens and ever-fragmenting audiences, we're aware of ju ...
- L.L. Bean Encourages: Discover Something
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
As part of the campaign, consumers can share their own outdoor inspiratio ...
- Rockport Readies New Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
To drive home the idea that comfy shoes can so be fashionabl ...
- Brooks Reaches Out To Happy Runners
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
For 10 years now, Brooks Sports has positioned itself as the sh ...
- Profits Up At Levi Strauss On Lower Ad Spending
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
Despite the squeeze of high cotton prices, Levi Strauss says its revenu ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain minds ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- All the World's A Screen: What's Your Number?
Media Magazine, Sarah Mahoney - Friday, April 6, 2012
Five. That's how many screens are in my life most days. There ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Warm Weather + Early Easter = Solid March Sales
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Nordstrom, for example, says its comparable-store sales jumped 8.6% in March, a ...
- Sears To License Kenmore, Craftsman, DieHard
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Sears says it plans to license three of its biggest assets: T ...
- Amazon, Not Apple, Tops List Of Genius
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Amazon's practicality score is extra impressive -- not just for what ...