- Can One TV Brand Reach 10 Billion Devices?
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
Roughly a year after joining Discovery Communications, JB Perrette wants to ta ...
- Gamechanger: iPad Takes the Field
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
It's no secret that football and technology go together like ranch dressi ...
- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Despite Olympic Wins, Nike's Profits Fall
Marketing Daily, Sarah Mahoney - Friday, September 28, 2012
Nike may have made a strong showing this summer, thanks to t ...
- Target Blends Shopping, Content In Fall Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Target may be a mass merchandise giant, but it's going high conce ...
- Ho-Hum Halloween: Expect More Witches, Princesses, Vampires
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Anyone looking for proof that Americans aren't feeling especially creative this ye ...
- Editor's Letter: Connectivity Steps Out of Its Infancy
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
There aren’t many workdays that I get to officially invoke the spir ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At a publication like OMMA, it’s almost a given that we spe ...
- Study: Cost Still Major Barrier To Going Green
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2012
New research from GfK Roper's Green Gauge shows that consumers' willingness ...
- Deloitte Predicts A Moderately Merry Season
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2012
"When we looked at the last few years, we saw we h ...
- Americans Say 'Boo' In Record Numbers
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2012
Fright night is going to get crowded this year, with 170 milli ...
- Kohl's Signs Deal With Designer Derek Lam
Marketing Daily, Sarah Mahoney - Monday, September 24, 2012
Kohl's says it has named designer Derek Lam as the second st ...
- For A Cause, Saucony Takes On Nike+
Marketing Daily, Sarah Mahoney - Friday, September 21, 2012
In an effort to raise awareness for both its running shoes a ...
- Macy's Taking Menswear Act to Vegas
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2012
Macy's says it is expanding its Las Vegas presence, and plans ...
- ComScore: Mobile Shoppers Reach 86 Million
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2012
As smartphones continue to gain in popularity, consumers are shopping with th ...
- Stores Bullish On Santa: Predict 4.5% Gain
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
Stores are increasingly optimistic that consumers will spread plenty of holiday che ...
- Penney Adding Disney Shops
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
JCPenney, in the midst of reinventing itself with a shops-within-the store strateg ...
- Whole Foods Claims Organic Label Breakthrough
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
For consumers looking for organic personal-care products, wading through confusing labeling ter ...
- Toys R Us, Walmart Rev Toy Engines
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
As the holiday season gets closer, both Toys R Us and Walma ...
- Social, Mobile Soar In Back-To-School Finale
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
As merchants sift through their back-to-school receipts, it looks like the season ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Saks Goes Mobile; Brings Wi-fi To All Stores
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
In an effort to show off its swanky new app, complete wi ...
- This Holiday, Electronics Lose, Clothes Win
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2012
The Chicago-based company, which analyzes foot traffic as well as sales ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- Retailers Bullish On Holiday, Less So On Mobile
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2012
A new study from the Hay Group, a management consultancy that measur ...
- Whole Foods Touts Cheese Whizzes
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2012
Whole Foods Markets says that of the 121 cheesemongers who aced t ...
- Swarowski's Stages Sparkly 'Kingdom of Jewels' Contest
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
To showcase its crystal jewelry in the midst of Fashion Week's hoopl ...
- Macy's Launches Its Own Little Sitcom
Marketing Daily, Sarah Mahoney - Monday, September 10, 2012
"It's been a few years since we used all our stars ...
- Macy's, Nordstrom, Victoria's Secret Best Digital Brands
Marketing Daily, Sarah Mahoney - Friday, September 7, 2012
A new ranking of the digital savvy of specialty retailers is ou ...
- Target Offers P!nk Exclusives
Marketing Daily, Sarah Mahoney - Friday, September 7, 2012
Target says it is offering bonus tracks from P!nk, in an exclusi ...