- Gen Y, Gen Curious: The World's Most Interesting Demo
Marketing Daily, Sarah Mahoney - Saturday, December 29, 2012
I write several hundred stories a year for MD, touching on ma ...
- Ford Goes Further: Client of the Year - Ford
Media Magazine, Sarah Mahoney - Friday, December 28, 2012
How reengineered marketing — including location-based ads, mobile and smarter social — a ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Wednesday, December 5, 2012
While choosing OMMA Agency of the Year winners is never easy, maki ...
- With Smartphones, Consumers Sharper Than Stores
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2012
Last year, 59% agreed that consumers are typically better connected to produ ...
- Poll: 68%, Still Shopping, Love Booze and Lotto
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2012
Consumer Reports says that 68% of Americans, or 132 million people, sti ...
- Supermarkets Swing Back To Center
Marketing Daily, Sarah Mahoney - Wednesday, December 19, 2012
"A lot of the things that started as belt tightening in t ...
- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- Walgreens Solving Holiday Problems
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
One spot features a couple in a car, throwing together last-minute edib ...
- JetBlue's Loyalty Lessons: Let Customers Decide
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Working with KULA Causes, JetBlue set up a giving platform just da ...
- This Year, 85% of Population Will Receive Gift Card
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Gift cards really are the new fruitcake: Research from CEB TowerGroup, whi ...
- Hasbro De-Pinks Its Easy Bake Oven
Raw, Sarah Mahoney - Tuesday, December 18, 2012
Thanks to a campaign organized by a 13-year-old girl in New Jerse ...
- Gen Y Fashion: Lacoste's Crocodile Goes High-Tech
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
An upbeat video shows teens and 20-somethings cavorting in shirts that c ...
- Shoppers Power Through Holiday Lists
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
Clothing is still king, already purchased by 53.1% of shoppers (up fr ...
- Sincerely Offers Freebie; Saves Shoppers One Hour
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
Sincerely.com is offering consumers the chance to send a free Ink Car ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Peapod Tells Gamers: Bowl With Turkeys
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
"I've always loved the 'Elf Yourself' promotion, and although we've often rais ...
- Survey: To 78% of Shoppers, There's Plenty of Time
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
PriceGrabber just released its latest survey on holiday shopping, and reports th ...
- Before The 11th Hour, Stores Look To Boost Sales
Marketing Daily, Sarah Mahoney - Tuesday, December 11, 2012
The International Council of Shopping Centers reports that weekly retail sales slipp ...
- Free Shipping? Not For Procrastinators
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
A new survey shows that while free shipping has become the absolu ...
- Cynicism Toward Charities Is On The Rise
Marketing Daily, Sarah Mahoney - Friday, December 7, 2012
New research from the marketing company finds that only 16% of consume ...
- Forrester: Marketers Have Touchpoint Interruptus
MAD Boston, Sarah Mahoney - Friday, December 7, 2012
While many marketers -- including Starbucks, Macy's and Nordstrom -- are seamless ...
- For 2013, It's Emerald City
Marketing Daily, Sarah Mahoney - Thursday, December 6, 2012
While last year's color, Tangerine Tango, was selected for the energy boo ...
- Macy's Goes For Nonstop Shopping
Marketing Daily, Sarah Mahoney - Thursday, December 6, 2012
Macy's elves are gonna be chugging lattes again. The retailer says ...
- Forrester: Marketers Have Touchpoint Interruptus
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
For example, while BMW's Mini brand has a way-cool tool that allo ...
- This Holiday, It's Raining Electronics. Or Is It?
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
A new report from NPD Group isn't so promising, at least ...
- Conundrum: Have-it-allers And Vague Love Interests
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
A new survey from Groupon finds that of the many shopping challeng ...
- Macy's: This Holiday, Wear Your Video On Your Sleeve
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
"This is a big deal for Macy's and Sean John," CEO R ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- GPS Insights On Holiday Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
There's no shortage on ways to measure shopping behavior, but here's ...
- Finally: Big Boxes Leverage Mobile, Social
Marketing Daily, Sarah Mahoney - Monday, December 3, 2012
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seei ...