- Q&A: Will Any Brands Show Up Naked At Super Bowl?
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "T ...
- Cash-Strapped: Lovers To Spend Less This Year
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Overall, spending on the Valentine's Day holiday is expected to rise ...
- JCPenney Suits Up With Dress For Success
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
As part of its ongoing JCP Cares program, JC Penney is partneri ...
- Marketers Celebrate 10 Years Of 'Go Red'
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2013
"We are at a shift from generating widespread awareness to driving behavi ...
- Study: Shoppers Ready To Bail In Five Minutes Or Less
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2013
In a new study of how much help shoppers feel they ne ...
- The Hilfigers Set Sail In Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2013
This time around, ads focus on the new collection for men, wom ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- Walmart Re-ups For MyFreeTaxes
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
The Walmart Foundation says it is once again funding MyFreeTaxes, providing $4 ...
- Social Shopper: Is It The Year Of The 'Print Cliff'?
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
Chalk it up to one of those industry incongruities: While newspapers ha ...
- Mantyhose Are U.S. Bound
Marketing Daily, Sarah Mahoney - Monday, January 28, 2013
Women's Wear Daily reports that mantyhose, a.k.a. brosiery or guylons, are head ...
- Retail Sales To Rise 3.4%This Year
Marketing Daily, Sarah Mahoney - Monday, January 28, 2013
The National Retail Federation says it expects all retail industry sales ...
- Despite Lower Football Ratings, Bowl May Set Record
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
While football viewership has been declining, the National Retail Federation is predicti ...
- NPD: Prestige Beauty Sales Up 7% Last Year
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
NPD Group says that sales of prestige beauty products rose 7% ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- Saks Advertises Its Beefed-Up Perks
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Saks Fifth Avenue says it is expanding its SaksFirst loyalty program, a ...
- Helzberg Diamonds Looks For Love On Pinterest
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
To gets its fans psyched for Valentine's Day, jeweler Helzberg Diamonds ...
- For CPGs, Club Stores Are Red Hot
Marketing Daily, Sarah Mahoney - Wednesday, January 23, 2013
"It surprised us that even though these clubs are among the bigge ...
- Business Looking Up At Lowe's?
Marketing Daily, Sarah Mahoney - Wednesday, January 23, 2013
While some look for signs of spring from robins and crocuses, othe ...
- The Marketer's Bookshelf: P&G's Secrets; Fast-Growing Brands; The Curse of Incumbents
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2013
In some ways, it's a shame that A.G. Lafley and Roger ...
- Fashion Brands Get Obama Bump
Marketing Daily, Sarah Mahoney - Monday, January 21, 2013
Luxury designer Reed Krakoff, who created the blue dress and matching cashme ...
- Customer Experience: Most Brands Still Suck
Marketing Daily, Sarah Mahoney - Friday, January 18, 2013
A new report from Forrester shows that while some brands brushed ...
- Target Taps Kate Young For Spring Collection
Marketing Daily, Sarah Mahoney - Sunday, January 20, 2013
For the latest partner in its design series, Target has turned n ...
- Q&A: Gen Y Craving Authenticity, Adventure
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2013
Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo ...
- Brits Vs. Yanks: Will We Ever Shop The Same?
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2013
While Tesco's debacle du jour is the horse meat that just turn ...
- It's Official: Holiday '12 Was A Letdown
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2013
The National Retail Federation has finished its final assessment of the holid ...
- Amid Gun-Control Protests, Walmart Vows To Hire Vets
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2013
In what amounts to a ginormous hug for some of its mo ...
- Shhh! Selfridges' 'Silence Room' Quiets Brand Noise
Marketing Daily, Sarah Mahoney - Friday, January 11, 2013
Even brand noise has been muffled, with logos wiped clean from ite ...
- Best Buy's Good News; Tiffany's Blues
Marketing Daily, Sarah Mahoney - Friday, January 11, 2013
Best Buy says revenue for the nine-week holiday period came in ...
- Forrester: CMOs Finally 'Get' Social
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2013
A new forecast from Forrester predicts that for CMOs, 2013 won't ju ...
- Bloomie's Blows Out Chinese New Year
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2013
Who says the holidays are over? Bloomingdale's is celebrating Chinese New Ye ...