- Book Blues: Sales Fall At Barnes & Noble, BAM
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The company says it is counting on "the right merchandise" and i ...
- ComScore: Billion-Dollar Days Ahead
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The Reston, Va.-based company, which measures many aspects of the digital worl ...
- Mobile Driving Season's Online Deal-Finding
Marketing Daily, Sarah Mahoney - Monday, November 25, 2013
Forrester says Americans will spend $78.7 billion shopping online this holiday seaso ...
- On Weakening Sales, Gap Scraps Q4TV
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
"If the third-quarter television investment for Gap was outstanding on a numb ...
- Why Stores Are Letting Black Friday Bite The Dust
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
Looks like Black Friday's image problem is getting worse. "USA Today" h ...
- Amazon Amps Up For Holiday Win
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2013
"The biggest overarching storyline for this holiday selling season is that ...
- Gift Card Spending To Go Mobile, Set New Record
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2013
The world's most practical, versatile and least-thought-required presents are becoming even mo ...
- BDO's CMO Forecast: Tis The Season To Slash Prices
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2013
The bad news, the survey says, is lower expectations all around: CM ...
- REI, SportsAuthority Breaking New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
REI and SportsAuthority are hoping consumers will get outdoorsy with this year ...
- Black Friday Forecast: Fewer Shoppers, More Deals
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
A new survey from the National Retail Federation predicts that beginning ...
- Walmart, Kohl's Vow More Aggressive Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2013
Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowi ...
- Sharper Marketing Boosts Macy's Results
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2013
Thanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- Barnes & Noble Brandishing Nook GlowLight
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
The new spots star "30 Rock"'s Jack McBrayer, who brings his o ...
- Gen Y Warms Up To The 'New' Black Friday
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
That news comes just as Target announces that it, too, will op ...
- Brands Missing Out On Audience Development
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
As powerful as digital publishing exec Jeff Rohrs believes content marketing a ...
- Price Power: From Family Dollar To Abercrombie & Fitch
Marketing Daily, Sarah Mahoney - Friday, November 8, 2013
Exceptional retailers are those that know how to keep their prices hig ...
- For Stores, Unilever and Kellogg Are Rising Stars
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Procter & Gamble came in No. 1 again this year, earning highe ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- BDO: CMOs Predict Tepid Holiday; Hot Tech
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
CMOs at the country's leading retailers are expecting a so-so holiday, repor ...
- Hot Bands, Young Hunks: Zales Targets Gen Y Romantics
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
In its ongoing effort to shed its mall-dusty image, Zales is rolli ...
- Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with deni ...