- Stores Yearning For Social Success
Marketing Daily, Sarah Mahoney - Monday, December 30, 2013
Of the year's 10 most-read retail stories in Marketing Daily, four dea ...
- On PINs And Needles, Target's Brand Struggles
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2013
Target now says the encrypted data did make it into the han ...
- Stores Put Up Dukes In Boxing Week Push
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
Consumers are ready to pounce on those Boxing Week bonanzas, with I ...
- Amazon Claims Holiday Victory
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
The online retail giant, which is typically stingy with the numbers ...
- Gen Y Is Going Offline, Cooking Slow, Loving Vinyl
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
If you're looking for the first marketing catchphrase of 2014, you ha ...
- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- With Sales Strong, Nike Ups Marketing Spend
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Meanwhile, the company has decided Misery loves company, and is rolling o ...
- Saks Taps Briggs As New CMO
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Mark Briggs has been named new CMO of Saks Fifth Avenue. Li ...
- Best Buy, Macy's, Toys R Us Pulling Out The Stops
Marketing Daily, Sarah Mahoney - Thursday, December 19, 2013
With bad weather and weak sales already cutting into holiday results, retaile ...
- Target Plays With Pinterest's Pull
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
Its digital team pulled the site together in just a few week ...
- Holiday Shoppers Storming Online
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
With time running out on all but the most determined procrastinators, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Boston's Newbury Street Battles Back - With Elves
Marketing Daily, Sarah Mahoney - Friday, December 13, 2013
Merchants decided to pull out all the stops in a social med ...
- Kohl's, Walmart Woo Shoppers In Lull Week
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2013
The moves come amidst the traditional lull week for retailers, after t ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- In Social Splash, Speedo Connects Artists With Athletes
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2013
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketi ...
- Wooing Latinas, Macy's To Introduce Thalia Line
Marketing Daily, Sarah Mahoney - Monday, December 9, 2013
In an effort to boost its appeal to Latina fashionistas, Macy's sa ...
- Gen Y Shopping Online For Inspiration And Information
Marketing Daily, Sarah Mahoney - Saturday, December 7, 2013
They are also looking for practical details about gifts, and Roder sa ...
- Retailers Backing Away From Mobile
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
A new survey of retail CMOs shows that stores are backing aw ...
- Lucy Goes Social For Shareable Serenity
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
"We wanted to reach her at the moment when we're most relevant ...
- For Black Friday Ads, Walmart Leads Efficiency; Sears Loses
Marketing Daily, Sarah Mahoney - Wednesday, December 4, 2013
While Black Friday weekend was something of a bust for most store ...
- Led By Amazon, iPads, Cyber Monday Sets New Record
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2013
Experts say enough results are in to clearly spell out the season ...
- Thanksgiving Gains Gobbled Black Friday Sales
Marketing Daily, Sarah Mahoney - Sunday, December 1, 2013
Both the National Retail Federation and ShopperTrak are reporting scant sales gai ...