- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- For Tennis Love, Nike Pairs Jordan And Federer
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Michael Jordan, Nike's stellar shoe salesman, is trying another sport: tennis. T ...
- Food Shopping Takes A Gen Y Tilt
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
A new report from the Food Marketing Institute shows just how different ...
- To Pep Up Puppet Shows, Disney Does Drones
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Disney Enterprises, which owns the ABC Network, has filed three patents f ...
- RadioShack Gets Exclusive Deal For Vets' Mobile Service
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
RadioShack is dialing in Defense Mobile Corp., a 100 %-veterans staffed mobi ...
- Starbucks In Birthday Flap, Cancels Gold Accounts
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
In a move bound to irritate coffee drinkers, Starbucks is canceling so ...
- Losing Its Cool: What Ails Urban Outfitters
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Urban Outfitters is struggling: Following a 5.2% tumble in the first quarte ...
- London Times Pipes Typewriter Chatter Into Newsroom
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
In a move meant to increase energy levels and help meet deadline ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Apple Teases With A Bushel O' New Products
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Back in May, Apple VP Eddy Cue teased a massive product line ...
- Much-Loathed Ryanair Adds Business Class
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Dublin-based Ryanair is Europe's largest low-cost airline and the world's most hat ...
- Zara Yanks Offensive T-shirt
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Retailer Zara has yanked a line of offensive children's T-shirt from store ...
- Volvo Plans Up To Nine New Models
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
After 13 years, Volvo has finally updated its big XC90 SUV, whi ...
- Sponsoring Major Sports Events: Should You Bother?
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Marketers pour gazillions into big-ticket event sponsorship, from the Olympics to t ...
- GoPro's Next Move? A Harness Mount For Your Dog
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
You know you want to: GoPro is selling the Fetch harness, ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- Best Buy's Latest Stumbles
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
With falling second quarter sales, Best Buy still managed to post $1 ...
- California Requiring Kill Switches On All Cell Phones
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
Following Minnesota, California is now the second state in the U.S. ...
- Despite Rising Prices, Consumers Still Hungry For Meat
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
With pork and beef prices up more than 11% since last summe ...
- How Nordstrom Is Making Instagram More Shoppable
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
Nordstrom Inc. is making it easier for its customers to shop ...
- Benefit Taps Fun '90s Nostalgia For Mascara Ad
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
Besides big hair, acid wash jeans and tons of hot pink lipstic ...
- With Falling Demand For Its Guns, Smith & Wesson Sales Off Target
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, August 27, 2014
Smith & Wesson says slowing demand hammered its results, with sales ...
- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- Humbled Dunkin' Donuts Sets Sights On California Again
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Dunkin' Donuts, which shuttered its few California locations back in the ear ...
- Wineries Walloped In Quake
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Winemakers in Napa and Sonoma counties are busy mopping up after t ...
- Microsoft Slashing Prices on Surface Tablet
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Looks like Microsoft is knocking $100 off its Surface 2 Windows ...
- To Tempt Kids Toward Produce, Grocers Get Tricky
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Despite all the marketing for healthy eating, Americans still eat less th ...
- Can Blue Jeans Feel Like Yoga Pants?
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
With denim sales down as women spend more time in their comfi ...
- Yep, The NRA Wants More Moms
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
The National Rifle Association, a group best known for its male, whit ...
- Toms Sells To Bain, Opens New York Store
Marketing Daily, Sarah Mahoney - Monday, August 25, 2014
Toms Shoes has inked a new partnership with Bain Capital said ...