- Family Dollar Introduces 'Ad Match' Program
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2014
As part of the program, the company will also honor competitors' loyal ...
- Digital Shoppers Less Interested In Social Media
Marketing Daily, Sarah Mahoney - Monday, September 29, 2014
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter ...
- True Religion, Riders By Lee Out To Recapture Denim Fans
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2014
NPD Group reports that sales of jeans -- one of the best-performi ...
- Best Buy Taps Designers For Exclusive Accessories
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
The Minneapolis-based Best Buy, which introduced a line of Kate Spade exclusiv ...
- The Boo Boom: Halloween To Set New Records
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
With Halloween falling on a Friday, two different surveys are predicting ...
- Lycra Launches Global TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2014
Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trai ...
- Columbia Sportswear Goes Long With One-Hour Video
Marketing Daily, Sarah Mahoney - Monday, September 22, 2014
While much of the marketing world is stampeding toward shorter and short ...
- Toys R Us Targets Tweens With Claire's Combo
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2014
In the midst of a sweeping turnaround, Toys R Us is tappi ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- Macy's, Sherwin Williams, Target Celebrate Hispanic Heritage
Marketing Daily, Sarah Mahoney - Monday, September 15, 2014
With the kickoff of Hispanic Heritage Month, retailers are eager to jo ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- Target, Toys R Us Ready Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2014
Consumers may still be shaking the sand out of their beach towel ...
- Walgreens Promotes 'Get a Shot. Give a Shot' Cause
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2014
The cause-marketing effort, timed to coincide with both the busy back-to-school immunizati ...
- Amazon, Whole Foods Intensify Online Grocery Efforts
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2014
With online grocery shopping steadily gaining traction, both Whole Foods and Amaz ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...