- In Weaker Black Friday Weekend, Mobile Is The Big Winner
Marketing Daily, Sarah Mahoney - Sunday, November 30, 2014
As the channels continue to blur, and as people are able ...
- Shopping Already Stronger Barreling Into Black Friday
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2014
Those gains come at a time when retailers have done all th ...
- Benetton Asks Gen Y To Stop Violence Against Women
Marketing Daily, Sarah Mahoney - Monday, November 24, 2014
In partnership with the United Nations campaign for the Elimination of Violen ...
- Fewer Consumers To Shop Thanksgiving Weekend
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2014
But the number of "maybes" -- those who say they will ba ...
- Ugg Seeking Holiday Sparkle
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2014
The upbeat video shows elaborately choreographed dancers prancing around a snowy pi ...
- Target Turnaround Points Toward Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 19, 2014
Not quite a year after muddling through one of the biggest consum ...
- With Sales Slipping, Kohl's Hoping For 'Frozen' Holiday
Marketing Daily, Sarah Mahoney - Tuesday, November 18, 2014
Despite sagging sales and growing skepticism from industry observers, Kohl's is belti ...
- ComScore Predicts Holiday Online Sales To Climb 16%
Marketing Daily, Sarah Mahoney - Tuesday, November 18, 2014
With the stock market at new highs and consumers relatively unconcerned abo ...
- Creativity Hacks: Improve Your Team's Social IQ
Marketing Daily, Sarah Mahoney - Monday, November 17, 2014
It all comes down to simple hacks that can improve flaws ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, f ...
- For Causes, Hispanics And Gen Y Lean On Social, Apps
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
Gen Y is far more likely to use their social media channe ...
- A Million Workouts Per Day Powering UnderArmour's Shift To Tech
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., ...
- With Sales Off, Macy's Looks To New Marketing Efforts For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2014
"Women's Wear Daily" reports that Macy's' new app helps users find t ...
- The CMO/CIO Bond: Relationship Of The Future
Marketing Daily, Sarah Mahoney - Tuesday, November 11, 2014
What's more, Forrester predicts CMOs will see this shift as an opportuni ...
- Struggling To Find The Right Mix, Gap Adds Instagram Video
Marketing Daily, Sarah Mahoney - Monday, November 10, 2014
In addition to its holiday ad campaign, the "Dress Normal" spots film ...
- Radio Shack Drafts Weird Al For The Holidays
Marketing Daily, Sarah Mahoney - Friday, November 7, 2014
The struggling retailer chose Weird Al for his "cross generational appeal," sa ...
- BDO Says Santa Will Be Giving Consumer Electronics
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2014
In its 2014 Retail Compass Survey of CMOs, a poll of 1 ...
- Forrester, BrandKeys Predict Increases In Holiday E-Commerce
Marketing Daily, Sarah Mahoney - Monday, November 3, 2014
Forrester Research is forecasting a $10 billion jump in online spending th ...
- Cabela's Adds Luke Bryan Line
Marketing Daily, Sarah Mahoney - Monday, November 3, 2014
The name comes from Route 32 Bridge, crossing over the Flint Riv ...