- Social Smarts: Why Nonprofits Beat Brands
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2015
"Some of the difference is basic. People are naturally more inclined ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Adidas Shifts Marketing Focus To New York, L.A., And Runners
Marketing Daily, Sarah Mahoney - Friday, March 27, 2015
Last year, the company fell from second to third place in t ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagr ...
- Can AmEx's Plenti Break The Coalition Curse?
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2015
American Express is rolling out Plenti, a new coalition loyalty plan, linki ...
- Nike Posts Strong Quarter; Ups Digital Ad Spending
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
"While Nike is conscious of near-term financial targets, it is very mu ...
- L'Oreal Spotlights Dalmatians For Skin Cancer Push
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2015
The campaign for the L'Oreal-owned brand, scheduled to break in the U. ...
- Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
Miracle-Gro and 360i partnered with renowned developer Mroth (Matthew Rothenberg) of Emojitracke ...
- Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
As the world's luxury watch and jewelry buyers flock to Switzerland f ...
- Walmart, P&G, Coke Win Top Shopper Marketing Awards
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
Shopper marketing drives sales, and some of the most powerful campaigns we ...
- Olivia Wilde Stars In New H&M 'Conscious' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2015
No longer limited to simple ingredient questions (such as whether a garme ...
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
While some might say Galloway -- a veteran, personal trainer and motivation ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" ...
- Consumers Conflicted About Privacy Vs. Personalization
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
Accenture reports that overall, about 60% of consumers want real-time promotions a ...
- The Apple Watch As Stupid Wealth Barometer
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, remin ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- UPS Looking For Work's Stickiest Wickets
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your ju ...
- Macy's Adds Some Salsa With Thalia Sodi Spot
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
Who isn't looking for a fashion refresh in these winter-drab days? ...
- Sephora Rolls Out Beacons, AR, Mobile 'Contour' Technology
Marketing Daily, Sarah Mahoney - Saturday, March 7, 2015
Sephora, which has about 1,800 locations and is owned by LVMH M ...
- NRF: Americans To Spend More To Get Their Green On
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
The National Retail Federation reports that a long, bleak winter has America ...
- Norway Asks America: Are ComfyBalls Immoral?
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfo ...
- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- TD Ameritrade Targets Smart Sheep. Or Sheep With Smartphones
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Geico may have Max, a pig with excellent mastery of his smartphon ...
- Target Aims At Digital; Unwraps Sweeping New Strategy
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
Big changes are coming from Target Corp., with the retailer vowing ...
- Ving's Got Your Grandma's Back
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle ...
- National Ads Building Buzz At Whole Foods
Marketing Daily, Sarah Mahoney - Monday, March 2, 2015
While Whole Foods Markets took plenty of lumps last year, it sa ...
- Tupac Voices A Rose For Powerade
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
In what Wieden + Kennedy says is a first, it's using narrati ...