- For Cowboy Cool, Wrangler Launches No-Sweat Jeans
Marketing Daily, Sarah Mahoney - Friday, July 31, 2015
The ad campaign for the launch includes television, digital, print, radio, a ...
- Kimmel Brings Comedy Game For Adidas, Foot Locker
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
The company hopes that adding Jimmy Kimmel will help it push t ...
- At Whole Foods, Consumer Karma Bites Back
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
While it's clear that the overcharging scandal hurt results in this pa ...
- YouTube Magic Powers New Old Navy, Macy's, Target Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, July 29, 2015
With back-to-school spending tightening up, the country's biggest retailers are going full- ...
- Millennials Driving Denim's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 28, 2015
It's not that the rest of America doesn't appreciate denim. NPD sa ...
- Skechers, Adidas, Converse Shake Up Summer Sneakers
Marketing Daily, Sarah Mahoney - Saturday, July 25, 2015
Summer may be the sleeper season for footwear sales, but that isn ...
- Amazon Poised To Pass Macy's In Clothing Sales
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2015
While threats of e-commerce wiping out local malls have been around almo ...
- JCPenney Readies 'Bend The Trend' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2015
JCPenney is hoping to win over the back-to-school crowd by appealing ...
- Retailers Embrace Cause-Related Efforts
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2015
As they head into their most important selling season, big retailers ...
- Dick's Takes On Lululemon, Athleta
Marketing Daily, Sarah Mahoney - Monday, July 20, 2015
Dick's Sporting Goods is making a big play for women, and sa ...
- Kantar: Marketers Backing Away From Coupons
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
Stores slashed their promotional pages 21.6% versus the first half of 201 ...
- Jergens Kicks Off Comic Spots With Actress Leslie Mann
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
The campaign, created by Arnold, starts later this month with print a ...
- College Crowd Crazy For Dorm Decor
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2015
The category with the biggest changes appears to be dorm essentials, wi ...
- Macy's, Target Ready Fresh Fashion Takes For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2015
For Macy's, the emphasis is on 1970s bohemian looks, denim-on-denim and plen ...
- Forecast Calls For Mobile, Fashion To Drive Big Back-to-School Gains
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2015
Some 67% of consumers plan to spend more this year than las ...
- ASICS Kicks Off 'Gel Runs Deep' Effort
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2015
The high-end running shoe boasts 360 degrees of cushioning and is t ...
- Peapod Brings 'Farm Share' Variation To Online Grocery Store
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2015
The box costs $35, and includes between 10 and 14 pounds ...
- Done With The Donald, Macy's Severs Ties
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2015
In the face of a growing social media backlash against presidential candida ...