- Fashion, Luxury Missing The Social Boat
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2015
"The industry as whole is rather immature in regards to social med ...
- The North Face Redefines Exploring In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 29, 2015
The North Face is still using its long-running "Never stop exploring" them ...
- Older Millennials More Cynical About Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 28, 2015
Overall, Cone Communication's study confirms the generation's oft-cited commitment to making ...
- Q&A: GenY Not As Open To Diversity As Marketers Think
Marketing Daily, Sarah Mahoney - Friday, September 25, 2015
Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketi ...
- Google, TripAdvisor Ask Consumers To Help Refugees; Will Other U.S. Brands Follow?
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2015
"This crisis is very different than a natural disaster," says Abby Safirstei ...
- NRF Says Consumers Cutting Back For Halloween
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2015
The National Retail Federation predicts that while 157 million people in t ...
- Powered By Digital, Deloitte Predicts 4% Increase In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2015
It also says smartphone shopping behaviors are now so entrenched that digit ...
- VanHeusen Targets Men's Too-Tight Collars
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
The new line is based on fabric technology that expands up ...
- Boomers Vs. Millennials: More Common Ground Than You'd Think
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agen ...
- HM Deepens Cruelty, Sustainability Marketing
Marketing Daily, Sarah Mahoney - Friday, September 18, 2015
Looks like cheap-chic leader H&M wants customers to know it's intensifying i ...
- Nielsen Reports African-Americans Richer, Better Educated
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
Even more unexpected, says Cheryl Pearson-McNeil, a Nielsen SVP, is a dramat ...
- Celebrity Matchmaking: What Sparks Luxury Brand Magic?
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
"Marketing Daily" asked Fabien Moreau, CEO of Forward, an agency that h ...
- Target, Walmart Taking Online Groceries To Main Street
Marketing Daily, Sarah Mahoney - Wednesday, September 16, 2015
The services, popular in much of the world and already a hap ...
- For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2015
The key idea is hyperconvenience, and technology that reduces the time betwe ...
- Lane Bryant Takes Plus-Size Movement To The Streets
Marketing Daily, Sarah Mahoney - Monday, September 14, 2015
While 67% of American women range in size from 14 to 2 ...
- The Case For Riskier Causes: A Tale of Two Denim Days
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2015
Wouldn't it be nice if causes had a little more edge? ...
- JCPenney Turnaround Gaining Believers
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2015
Penney's Sephora units are still powering growth. And there's room for mor ...