- Mobile First? New Research Says Not So Fast
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2016
Lakshman Krishnamurthi, a marketing professor at Northwestern University's Kellogg School of Manageme ...
- For Gens Y And Z, In-Store Experience Is Critical
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2016
For Gen Z, especially, it's all about customization and experimentation. They wa ...
- Lululemon Opens Ultra-Local Lab, Promises Digital Domination
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2016
With its comeback roaring along, Lululemon is setting its sights on ...
- Walmart's Latest #FightHunger To Raise $3 Million
Marketing Daily, Sarah Mahoney - Tuesday, March 29, 2016
Shoppers can use the #FightHunger hashtag on Twitter, Facebook and Instagram, ...
- Victoria's Secret Reveals The Year's Sexiest
Marketing Daily, Sarah Mahoney - Monday, March 28, 2016
The poll and subsequent social media push is all part of t ...
- On Marketing Hot Streak, Calvin Klein Tests Periscope, Snapchat
Marketing Daily, Sarah Mahoney - Friday, March 25, 2016
In an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, " ...
- Target Out To Digitally Disrupt Salad: How Fresh Is That Produce?
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
With its turnaround gaining momentum, Target executives don't miss many opportunities ...
- Stella McCartney Introduces Fragrance For Youngest Millennials
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
The company is using more sustainable methods of pressing and processing oi ...
- Nike Increases Advertising And Digital Budget; Sales Up
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2016
President and CEO Mark Parker credits the "robust" performance to "serving t ...
- Amid Madness, UnderArmour Socializes #RuleYourself
Marketing Daily, Sarah Mahoney - Monday, March 21, 2016
It's not so much about selling shoes right away. While March Madne ...
- Tom Brady, Whole Foods, Big Bunny In UnReal Easter Hop
Marketing Daily, Sarah Mahoney - Friday, March 18, 2016
The Boston-based candy company is selling limited-edition Easter tins and assortments, fill ...
- Shopper Marketing: P&G, Unilever And Walmart Win Big At Effies
Marketing Daily, Sarah Mahoney - Friday, March 18, 2016
Unilever came up with two gold awards-in the Shopper Experience category a ...
- Lord & Taylor's Native Woes May Just Be Tip O' The Iceberg
Marketing Daily, Sarah Mahoney - Wednesday, March 16, 2016
"This is such a widespread problem in the industry," says Moxie's Jul ...
- The Madness Begins: Dove Goes Sweet, Others Play For Laughs
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2016
Unilever says the ongoing effort is based on research that two-thirds ...
- On Soaring Sales, Ulta's On An Expansion Binge
Marketing Daily, Sarah Mahoney - Monday, March 14, 2016
Ulta, which increased its marketing spending to build brand awareness and beef ...
- Timberland Adds A Twist, Crowdsources Crafty Boot Line
Marketing Daily, Sarah Mahoney - Thursday, March 10, 2016
The two-phase process starts with consumers voting on the concepts, called Mode ...
- St. Patrick's Day + Drunk Shopping = More Shoes
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2016
Finder.com reports that when it comes to shopping-while-sloshed, shoes are the N ...
- Burt's Bees Plays Alphabet Game To Save Furry Insects
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2016
For every post, the brand -- owned by Clorox Co. -- sa ...
- Dick's Dives Deep Into Olympics Inspiration
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2016
"We want to celebrate and support the grit and determination of the ...
- Digital, Social Media Forcing Fashion Week Changes
Marketing Daily, Sarah Mahoney - Monday, March 7, 2016
A new study from the Council of Fashion Designers of America, conduct ...
- Seeking Millennials' Kids And Babies, Target Spends Big On Tech
Marketing Daily, Sarah Mahoney - Friday, March 4, 2016
From integrating the Internet of Things into a baby's nursery to streamlini ...
- Stepped-Up Marketing Spend Fuels Gains At Adidas, Reebok
Marketing Daily, Sarah Mahoney - Thursday, March 3, 2016
"Adidas does very well on offering a full range of shoes, t ...
- The North Face Pushes Its Definition Of Hyperlocal
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2016
The company has figured out how to collaborate with a collective ...
- Ace Looks To Re-Color Your World
Marketing Daily, Sarah Mahoney - Tuesday, March 1, 2016
The hardware cooperative's new "31 Days of Color" program offers plenty ...