- Oscars Buzz Watchers Focus On Hilary and Cate, Not Ads
Online Media Daily, Shankar Gupta - Monday, February 28, 2005
Now that Hilary Swank has won her second Oscar, will she ...
- AOL Debuts Local Search
Online Media Daily, Shankar Gupta - Friday, February 25, 2005
AOL Wednesday debuted its own local search engine--available to both AOL subscribe ...
- Match.com Launches Web Magazine For Daters
Online Media Daily, Shankar Gupta - Friday, February 25, 2005
Match.com, one of the biggest online dating services, Wednesday announced the laun ...
- MSN Spins Wale of Tale: Goes Viral To Supplement TV, Radio Buys
MediaDailyNews, Shankar Gupta - Thursday, February 24, 2005
Online portal MSN will supplement its massive TV, radio and Web ...
- MSN Search Finds Viral Campaign
Online Media Daily, Shankar Gupta - Thursday, February 24, 2005
Not content with its massive television, Internet, and radio advertising blitz ...
- Online Ad Spending Sets New Record
MediaDailyNews, Shankar Gupta - Wednesday, February 23, 2005
Internet ad spending reached nearly $2.7 billion during the fourth quarter ...
- Google Watchers See Shift In Algorithm
Online Media Daily, Shankar Gupta - Tuesday, February 22, 2005
Rumors are flying on search engine-related message boards, forums, and Web sit ...
- Eminem's 'Mockingbird' Debuts On MSN
Online Media Daily, Shankar Gupta - Monday, February 21, 2005
The music video for rapper Eminem's "Mockingbird" will make its debut ...
- Yellow Pages Association: Consumers Still Let Fingers Do The Walking
Online Media Daily, Shankar Gupta - Friday, February 18, 2005
Two recent studies contend that consumers rely more on business directories--both onli ...
- Web Site Launches Mobile 'Amber' Alerts
Online Media Daily, Shankar Gupta - Thursday, February 17, 2005
Emergency "Amber" alerts, currently broadcast to law enforcement authorities when a chi ...
- eBay As A Media Buying Strategy: Alleged Adware Provider Wins FleetCenter, Pregnant Belly Rights
MediaDailyNews, Shankar Gupta - Wednesday, February 16, 2005
Golden Palace Casino has bought ad space on the bellies of pregna ...
- Alleged Adware Provider Golden Palace Wins FleetCenter Naming Rights
Online Media Daily, Shankar Gupta - Wednesday, February 16, 2005
Golden Palace Casino has bought ad space on a pregnant woman's bod ...
- Sell Phones: U.S. Teens Already Receiving Wireless Ad Pitches, More Expected
MediaDailyNews, Shankar Gupta - Tuesday, February 15, 2005
A small but growing percentage of teenage American cell phone users ha ...
- Study: One In Five Teens Have Received Ads Via Cell
Online Media Daily, Shankar Gupta - Tuesday, February 15, 2005
Teens are continuing to increase their use of both cell phones a ...
- Microsoft And Pfizer Sue Alleged Spammers
Online Media Daily, Shankar Gupta - Monday, February 14, 2005
Microsoft Corp. and Pfizer, the pharmaceutical company responsible for Viagra, last we ...
- WOMMA's Ethics Code Attacked For Allowing Teen Marketers
Online Media Daily, Shankar Gupta - Friday, February 11, 2005
A watchdog group weighed in Thursday on the Word of Mouth Marketi ...
- Job Sites Surge, But Print Media Hangs On
Online Media Daily, Shankar Gupta - Friday, February 11, 2005
Online career sites announced big jumps Thursday, with Monster.com reporting record amoun ...
- Recent Google Moves Suggest Play For Local Ad Dollars
Online Media Daily, Shankar Gupta - Thursday, February 10, 2005
While search marketing propelled online advertising to an estimated $9-plus billion la ...
- WOMMA Advocates Transparency For Buzz Marketers
Online Media Daily, Shankar Gupta - Wednesday, February 9, 2005
The Word of Mouth Marketing Association today released a draft of i ...
- After TV Buy Malfunctions, GoDaddy Goes To Web
MediaDailyNews, Shankar Gupta - Tuesday, February 8, 2005
Proving once again that controversy can be a boost to marketing, GoDad ...
- GoDaddy Turns to Web After Fox Pulls Ad
Online Media Daily, Shankar Gupta - Tuesday, February 8, 2005
Proving once again that controversy can be a boost to marketing, GoDad ...
- Firms To Monitor, Quantify Super Bowl's Buzz Marketing
MediaDailyNews, Shankar Gupta - Friday, February 4, 2005
While tens of millions of Americans tune in to watch the Sup ...
- Ad Gurus Cast One Eye On The Game, The Other On The Buzz
Online Media Daily, Shankar Gupta - Friday, February 4, 2005
While tens of millions of Americans tune in to watch the Sup ...
- Campbell's Cooks Up Mobile Game
Online Media Daily, Shankar Gupta - Thursday, February 3, 2005
In an effort to reach the coveted 18-34 market, the Campbell So ...
- Google's Q4 Profits Soar
Online Media Daily, Shankar Gupta - Wednesday, February 2, 2005
Google released its fourth-quarter earnings report Tuesday, posting profits of 71 cen ...
- Placement: Tattoo You
Media Magazine, Shankar Gupta - Monday, February 28, 2005
Cody Love was surfing the Web to find a design for h ...