- Google Tests AdWords Promotion
Online Media Daily, Shankar Gupta - Friday, September 30, 2005
Search giant Google has started promoting its relatively new service that enabl ...
- Feedster to Release New RSS Ad Product
Online Media Daily, Shankar Gupta - Friday, September 30, 2005
Blog and RSS search engine and advertising network Feedster will soon relea ...
- Marketers Slow To Embrace Optimization, Say Search Experts
Online Media Daily, Shankar Gupta - Thursday, September 29, 2005
Too many marketers place a lower priority on search engine optimization th ...
- Blog Champions: High Click-Throughs Offset Low Reach
Online Media Daily, Shankar Gupta - Thursday, September 29, 2005
Despite their relatively low reach compared to mass media outlets, blogs c ...
- Small Businesses Face Local Search Hurdles
Online Media Daily, Shankar Gupta - Wednesday, September 28, 2005
Local search is often billed as a way for small and mid-siz ...
- Web Marketing Experts: RSS Ads Resemble E-Mail, But Without The Spam
Online Media Daily, Shankar Gupta - Wednesday, September 28, 2005
Really Simple Syndication could offer marketers some of the same advantages ...
- Google Video Hosts UPN's 'Everybody Hates Chris,' Sans Ads
Online Media Daily, Shankar Gupta - Tuesday, September 27, 2005
In what appears to be a major step toward becoming a port ...
- Online Ad Revenues Surge 26 Percent In First Six Months Of '05
Online Media Daily, Shankar Gupta - Tuesday, September 27, 2005
Internet ad revenues for the first half of this year surged ...
- Experts: TV Creates Awareness, Web Influences Behavior
Online Media Daily, Shankar Gupta - Tuesday, September 27, 2005
Although TV still dominates the advertising world, marketers are turning increasingly towa ...
- Israeli Tech Firm Buys BuzzMetrics
Online Media Daily, Shankar Gupta - Monday, September 26, 2005
BuzzMetrics has been acquired by Israeli-based Trendum, a developer of linguistic analys ...
- Diller To Give 'Jeeves' Heave-Ho
Online Media Daily, Shankar Gupta - Friday, September 23, 2005
IAC's Barry Diller said this week he intends to rebrand the sear ...
- RedState.org To Congress: Exempt Blogs From Campaign Finance Laws
Online Media Daily, Shankar Gupta - Thursday, September 22, 2005
Political blogger Michael Krempasky, director of the highly trafficked RedState.org, goes befo ...
- Experts: Google WiFi Would Boost Reputation, Ad Revenue
Online Media Daily, Shankar Gupta - Wednesday, September 21, 2005
Industry observers said Tuesday that a move by Google to expand fr ...
- AOL To Offer Internet Phone Service
Online Media Daily, Shankar Gupta - Wednesday, September 21, 2005
America Online will this November start offering computer-to-telephone service via its insta ...
- ABC, WashingtonPost, Join Blogosphere
Online Media Daily, Shankar Gupta - Tuesday, September 20, 2005
In a nod to the growing influence of the blogosphere, ABCNews.com, WashingtonPost.co ...
- Reprise Bows New Tool; Creates PPCs From News Feeds
Online Media Daily, Shankar Gupta - Monday, September 19, 2005
Search engine marketing firm Reprise Media today unveils a new product th ...
- TV's New Promotional Strategy: Blogs
MediaDailyNews, Shankar Gupta - Friday, September 16, 2005
Mass media outlets like TV networks have been fretting over the rampa ...
- TV Networks Tout Shows On Blogs
Online Media Daily, Shankar Gupta - Friday, September 16, 2005
TV networks have increasingly started to advertise their shows online--specifically on blog ...
- Report: Microsoft in Talks to Buy Stake in AOL
Online Media Daily, Shankar Gupta - Friday, September 16, 2005
Time Warner reportedly is negotiating to sell off a stake in Ameri ...
- Google Launches Blog Search
Online Media Daily, Shankar Gupta - Thursday, September 15, 2005
Google this week launched a search engine exclusively for blogs, entering ...
- MPG's Media Contacts Acquires French SEM
Online Media Daily, Shankar Gupta - Thursday, September 15, 2005
Media Contacts, the interactive wing of Havas' Media Planning Group, has acquir ...
- BURST!: Six In 10 Web Users Seek Out News
Online Media Daily, Shankar Gupta - Wednesday, September 14, 2005
Sixty-two percent of Web users say they look online for news mo ...
- E-mail Open Rates Decline, Conversions Increase
Online Media Daily, Shankar Gupta - Wednesday, September 14, 2005
Two key e-mail metrics--open rates and click-through rates--both declined in the seco ...
- CNN, Time To Merge Business Properties
Online Media Daily, Shankar Gupta - Tuesday, September 13, 2005
CNN and Time Inc. will merge their business and finance media propertie ...
- Fathom Launches Data Tracking Business
Online Media Daily, Shankar Gupta - Monday, September 12, 2005
Search engine marketing firm Fathom Online has launched a new data collecti ...
- Jeep Launches Online Promotion
Online Media Daily, Shankar Gupta - Friday, September 9, 2005
Jeep is promoting a new vehicle with an online effort that incorporat ...
- News Corp. Acquires Online Gaming Sites
Online Media Daily, Shankar Gupta - Friday, September 9, 2005
Rupert Murdoch's News Corporation will buy IGN Entertainment, Inc., which owns ...
- Legos.com Tells Visitors: No 'S' In LEGO
Online Media Daily, Shankar Gupta - Thursday, September 8, 2005
The toy company Lego doesn't just redirect users who type www.legos.com in ...
- Mitsui, Dentsu Invest In U.S. Internet Companies
Online Media Daily, Shankar Gupta - Thursday, September 8, 2005
Two Japanese companies, Mitsui and Dentsu, Wednesday announced separate deals with U. ...
- Japanese Portal Buys LinkShare For $425 Million
Online Media Daily, Shankar Gupta - Wednesday, September 7, 2005
Rakuten, one of the largest portal sites and e-commerce players in Japa ...