- Nonlinear: Gaming
Media Magazine, Shankar Gupta - Thursday, February 23, 2006
Next-generation video game platforms including the Xbox 360, PlayStation 3, and t ...
- Marketers Need To Heed Negative Buzz
Online Media Daily, Shankar Gupta - Tuesday, February 28, 2006
Companies that are now beginning to monitor and employ word-of-mouth marketing ...
- Mainstream Media Warms To 'Web 2.0'
Online Media Daily, Shankar Gupta - Monday, February 27, 2006
Mainstream publishers are increasingly embracing the concept of "Web 2.0" by addi ...
- ClickTracks Unveils Anti-Fraud Tool
Online Media Daily, Shankar Gupta - Monday, February 27, 2006
Web analytics firm ClickTracks today is expected to unveil a new versi ...
- Google Print Plan Advances
Online Media Daily, Shankar Gupta - Friday, February 24, 2006
Google's program to sell print ads in consumer magazines moved forward Thursda ...
- Future US To Launch Gaming News Property
Online Media Daily, Shankar Gupta - Thursday, February 23, 2006
Video game magazine publisher Future US will next Wednesday launch a n ...
- WhitePages.com Tests Geo-Destination Targeting
Online Media Daily, Shankar Gupta - Wednesday, February 22, 2006
Local directory site WhitePages.com is currently testing a new geographical targeting opti ...
- Consumers Report Drop In Spam
Online Media Daily, Shankar Gupta - Wednesday, February 22, 2006
Almost six in 10 consumers--58 percent--believe that the e-mail marketing they recei ...
- Pay-Per-Call To Soar To $3.7 Billion By 2010
Online Media Daily, Shankar Gupta - Tuesday, February 21, 2006
The pay-per-call market will more than double each year for the ne ...
- Automakers Shift Ad Budgets Online
Online Media Daily, Shankar Gupta - Friday, February 17, 2006
Automakers will drastically increase their spending on online marketing in the ne ...
- Edelman Boosts Blog Practice
Online Media Daily, Shankar Gupta - Friday, February 17, 2006
Blog evangelist Steve Rubel Thursday announced an upcoming move to PR gia ...
- Local Search, Yellow Pages To Reach $13 Billion By 2010
Online Media Daily, Shankar Gupta - Thursday, February 16, 2006
Growth in traditional local advertising--including classifieds and print Yellow Pages--will be fl ...
- Bloggers Reveal MSN Search Contest Secrets
Online Media Daily, Shankar Gupta - Thursday, February 16, 2006
The same week that MSN unveiled a sweepstakes competition for search user ...
- Microsoft Offers Search Users Prizes
Online Media Daily, Shankar Gupta - Wednesday, February 15, 2006
In an attempt to build search traffic, MSN has started offering use ...
- Spacedog To Harness Social Sites For Carl's Jr.
Online Media Daily, Shankar Gupta - Wednesday, February 15, 2006
CKE Restaurants, parent company of Carl's Jr. and Hardee's, has named Spacedog--t ...
- MSN Pilots Classifieds Service
Online Media Daily, Shankar Gupta - Tuesday, February 14, 2006
MSN last week quietly began a pilot of its social-network-based classified listin ...
- BzzAgent Bows Word-of-Mouth Channel
Online Media Daily, Shankar Gupta - Tuesday, February 14, 2006
Buzz marketing firm BzzAgent Monday announced the launch of a word-of-mouth marketi ...
- Playboy To Publish Women Of MySpace
Online Media Daily, Shankar Gupta - Monday, February 13, 2006
Playboy magazine has devoted photo spreads to the women of Enron, Starbuck ...
- MSN To Fuse Entertainment Channels
Online Media Daily, Shankar Gupta - Monday, February 13, 2006
MSN plans to spend hundreds of millions of dollars in an effo ...
- Google's New Print Glint: Tests Ad Auction For Consumer Magazines
MediaDailyNews, Shankar Gupta - Friday, February 10, 2006
Online search giant Google has quietly launched a new phase of i ...
- Google Pilots Print Ad Program
Online Media Daily, Shankar Gupta - Friday, February 10, 2006
Google this week launched a pilot program to test the demand amo ...
- Privacy Watchdog: Beware Google Desktop
Online Media Daily, Shankar Gupta - Friday, February 10, 2006
An online privacy advocacy group Thursday blasted a new feature on Google ...
- MSN Elevates Video Execs
Online Media Daily, Shankar Gupta - Thursday, February 9, 2006
MSN Wednesday announced the promotion of two managers from its MSN Vid ...
- Media Execs: Web Boosts TV Audience
Online Media Daily, Shankar Gupta - Thursday, February 9, 2006
Media companies that embrace the Web's community features can leverage an onli ...
- Dell Mulls Google Software Bundle
Online Media Daily, Shankar Gupta - Wednesday, February 8, 2006
Dell Computers is considering bundling Google's software--including the search giant's toolbar a ...
- IAB Updates Bot and Spider List
Online Media Daily, Shankar Gupta - Wednesday, February 8, 2006
Hoping to cut down on overcounting of ad impressions, the Interactive Advertisi ...
- AOL To Continue E-Mail Whitelist
Online Media Daily, Shankar Gupta - Tuesday, February 7, 2006
AOL is backing away from a plan to phase out its enhanc ...
- Super Bowl Marketers Fail To Mesh TV, Web Efforts
Online Media Daily, Shankar Gupta - Tuesday, February 7, 2006
Companies are willing to spend $2.4 million on 30 seconds in t ...
- EBay Begins Auctioning Ad Time For Popular Online Video Site
MediaDailyNews, Shankar Gupta - Monday, February 6, 2006
For the first time since its 2004 launch, the popular video W ...
- Video Blog Auctions Ad Inventory On eBay
Online Media Daily, Shankar Gupta - Monday, February 6, 2006
For the first time since its 2004 launch, the popular video W ...