- Domino's Harnesses eBay For New Promotion
Online Media Daily, Shankar Gupta - Thursday, December 28, 2006
Domino's Pizza will auction off iPods, flat-screen TVs and other high-priced ite ...
- ForeSee: Amazon, Netflix Tops In Consumer Satisfaction
Online Media Daily, Shankar Gupta - Wednesday, December 27, 2006
Online movie rental company Netflix and retailer Amazon had the highest leve ...
- King Of The Advergames
Gaming Insider, Shankar Gupta - Friday, December 22, 2006
It's become clear that earlier this month, when I was singing t ...
- Greystripe Syndicates Ad-Supported Mobile Games
Online Media Daily, Shankar Gupta - Friday, December 22, 2006
Casual game site ProGames this week began offering free, ad-supported game titl ...
- Study: Web Users Tolerate Product Placement
Online Media Daily, Shankar Gupta - Thursday, December 21, 2006
Nearly 70% of online conversations about product placement in movies, TV a ...
- Control Room Pulls 'Pink' Campaign
Online Media Daily, Shankar Gupta - Wednesday, December 20, 2006
Live music production and promotion firm Control Room Tuesday cancelled an onli ...
- Google Clarifies Quality Score Factors
Online Media Daily, Shankar Gupta - Wednesday, December 20, 2006
Search giant Google Tuesday issued a clarification of its Quality Score ranking ...
- Study: Most Watch Web Video, But Avoid The Ads
Online Media Daily, Shankar Gupta - Wednesday, December 20, 2006
Most Web users, 56%, recall ads embedded in video content, according ...
- PayPerPost Orders Bloggers To Reveal Sponsorships
Online Media Daily, Shankar Gupta - Tuesday, December 19, 2006
Controversial blog word-of-mouth marketing company PayPerPost, which connects bloggers with marketers th ...
- Orkin Names SendTec Online Agency of Record
Online Media Daily, Shankar Gupta - Tuesday, December 19, 2006
After a three-month review, pest-control firm Orkin has retained search engine marketi ...
- Sony Shutters PSP Flog
Online Media Daily, Shankar Gupta - Monday, December 18, 2006
Sony has taken down the phony blog AllIWantForXmasIsaPSP.com, which was exposed ...
- Edelman, NewsGator Put RSS Feeds In Ad Units
Online Media Daily, Shankar Gupta - Monday, December 18, 2006
Public relations firm Edelman has joined forces with RSS technology company NewsGat ...
- Sony Campaign Creates Anti-Evangelists
Gaming Insider, Shankar Gupta - Friday, December 15, 2006
If there's no such thing as bad press, you can count Sony ...
- Glam Media Gets $18.5M, Plans Expansion
Online Media Daily, Shankar Gupta - Friday, December 15, 2006
Fashion and lifestyle online publisher Glam Media has secured $18.5 million ...
- Sony Confesses To Creating 'Flog,' Shutters Comments
Online Media Daily, Shankar Gupta - Thursday, December 14, 2006
Another fake blog scandal is roiling the blogosphere. This one--the latest ...
- LinkedIn Vet Launches Click-to-Call App
Online Media Daily, Shankar Gupta - Thursday, December 14, 2006
Startup click-to-call company Jaxtr, headed by business networking site LinkedIn co-founder Konstant ...
- Yahoo Opens Panama To All Search Marketers
Online Media Daily, Shankar Gupta - Wednesday, December 13, 2006
Yahoo Tuesday opened registration for its highly anticipated "Panama" search engine marketi ...
- Sports Illustrated Teams With Start-Up Social Site
Online Media Daily, Shankar Gupta - Tuesday, December 12, 2006
Sports Illustrated magazine has forged a deal with a new social netwo ...
- Google Bows Free Web Hosting For Small Business
Online Media Daily, Shankar Gupta - Monday, December 11, 2006
Google has started offering AdWords marketers free Web hosting for AdWords--a mo ...
- Gears Of The Console Wars
Gaming Insider, Shankar Gupta - Friday, December 8, 2006
According to numbers released this week by the NPD Group, Sony's P ...
- Google Preps Radio Ad Test
Online Media Daily, Shankar Gupta - Friday, December 8, 2006
Google has started inviting search marketers to participate in an expanded te ...
- Nerve Launches Parenting Site
Online Media Daily, Shankar Gupta - Friday, December 8, 2006
Online publishing company Nerve Media, known for writing about sex and cultur ...
- Study: Niche Sites' Ads More Engaging
Online Media Daily, Shankar Gupta - Thursday, December 7, 2006
Broadband users are slightly more likely to pay attention to ads fr ...
- Merrill Lynch: aQuantive 'Back On Track'
Online Media Daily, Shankar Gupta - Wednesday, December 6, 2006
Merrill Lynch Tuesday maintained its "buy" recommendation on digital marketing company aQuanti ...
- Piracy Concerns Keep Advertisers Off Video-Sharing Sites
Online Media Daily, Shankar Gupta - Tuesday, December 5, 2006
Advertisers--especially smaller firms--are avoiding video-sharing sites like YouTube, Bolt and MySpace becau ...
- Pluck Upgrades BlogBurst
Online Media Daily, Shankar Gupta - Tuesday, December 5, 2006
Aiming to make its syndication service easier for publishers to use, Plu ...
- AtomFilms Overhauls Site To Boost Viral Distribution
Online Media Daily, Shankar Gupta - Monday, December 4, 2006
In hopes of encouraging users to spread its short video clips, AtomFil ...
- 2K Games Taps Double Fusion for In-Game Ads
Online Media Daily, Shankar Gupta - Monday, December 4, 2006
In-game ad firm Double Fusion has forged a deal to place a ...
- Second Life
Gaming Insider, Shankar Gupta - Friday, December 1, 2006
I have to confess myself a bit of a Second Life skepti ...
- MSN Bows Online Game Show
Online Media Daily, Shankar Gupta - Friday, December 1, 2006
MSN today will launch a holiday giveaway dubbed the "MSN Holiday Challenge ...