- iVillage Taps Electronic Arts For Casual Games Channel
Online Media Daily, Shankar Gupta - Wednesday, February 28, 2007
Women's lifestyle portal iVillage will launch a games channel featuring syndicated titl ...
- Google Will Fling Open Kimono On AdSense Network
Online Media Daily, Shankar Gupta - Tuesday, February 27, 2007
Google will begin telling its advertisers where their ads run across t ...
- ComScore Confirms Panama Boosted Yahoo Search Clicks
Online Media Daily, Shankar Gupta - Tuesday, February 27, 2007
It's official, judging by comScore data. Yahoo's search ads are getting mo ...
- IFILM's Oscar Presentation Goes Back To 1935
Online Media Daily, Shankar Gupta - Monday, February 26, 2007
While viewers were tuned into the Oscars last night, IFILM created ...
- PS3 Ramps Up From Slow Start
Gaming Insider, Shankar Gupta - Friday, February 23, 2007
Finally some good news for Sony: In January, the Playstation brand post ...
- UBS Forecasts Up to 45% Yahoo Revenue Boost From Panama
Online Media Daily, Shankar Gupta - Friday, February 23, 2007
The launch of the long-delayed Panama search advertising platform could yield ...
- Lufthansa First Category Sponsor In Washington Post Blog Network
Online Media Daily, Shankar Gupta - Friday, February 23, 2007
Lufthansa signed on as travel sponsor in the WashingtonPost.com's Sponsored Blogroll progra ...
- PayPerPost Recruits 'Link Love'
Online Media Daily, Shankar Gupta - Thursday, February 22, 2007
Controversial viral marketing firm PayPerPost has launched an affiliate program aimed ...
- DoubleClick: Four In 10 Rely On Web For Political Info
Online Media Daily, Shankar Gupta - Thursday, February 22, 2007
Americans are increasingly turning to the Internet for political information, according ...
- Burst: Two In Three Book Travel Online
Online Media Daily, Shankar Gupta - Wednesday, February 21, 2007
Two-thirds of Web users who plan to travel in the next thr ...
- A&E Taps Adtech For Ad Serving
Online Media Daily, Shankar Gupta - Wednesday, February 21, 2007
A&E Television Networks, which previously worked with ad-serving company Falk eSolutions, h ...
- Did-It CEO Resigns
Online Media Daily, Shankar Gupta - Monday, February 19, 2007
Bill Wise, CEO of search engine marketing firm Did-It, has resigned followi ...
- Report: Google Buys In-Game Ad Company
Online Media Daily, Shankar Gupta - Monday, February 19, 2007
Google reportedly has agreed to purchase in-game ad firm Adscape for $ ...
- Spicing Up The Lure Of Free Stuff
Gaming Insider, Shankar Gupta - Friday, February 16, 2007
I was going to get this column done last night, but ...
- Google Tweaks Minimum Bid Formula
Online Media Daily, Shankar Gupta - Friday, February 16, 2007
Search giant Google next week will change its methods for calculating advertiser ...
- Google Adds CPC Pricing To 'Site Targeting'
Online Media Daily, Shankar Gupta - Thursday, February 15, 2007
Starting next month, Google plans to allow marketers who currently buy displ ...
- Newspapers Outpace TV Stations In Online Video Ads, Market Set To Reach $5 Billion
MediaDailyNews, Shankar Gupta - Wednesday, February 14, 2007
Newspapers have moved quicker than broadcast TV stations in adapting to ...
- Local Video Advertising To Reach $5B By 2012
Online Media Daily, Shankar Gupta - Wednesday, February 14, 2007
Local online video advertising will account for $371 million this year, ...
- U.K. Bans 'Flogs,' Shill Reviews
Online Media Daily, Shankar Gupta - Wednesday, February 14, 2007
Companies advertising in the United Kingdom will have to steer clear ...
- Bolt, MySpace Tap Audible For Copyright Protection
Online Media Daily, Shankar Gupta - Tuesday, February 13, 2007
Social networking sites MySpace and Bolt both said Monday they will sta ...
- About.com Adds 500 Videos
Online Media Daily, Shankar Gupta - Tuesday, February 13, 2007
About.com has doubled its video ad inventory--adding 500 new videos in ...
- PayPerPost Beefs Up Disclosure Policies
Online Media Daily, Shankar Gupta - Monday, February 12, 2007
PayPerPost, a controversial business that pays bloggers to post about advertisers' product ...
- MSN Gets Casual
Gaming Insider, Shankar Gupta - Friday, February 9, 2007
Microsoft this week announced an initiative offering to share advertising revenue wi ...
- iCrossing To Purchase U.K. Shop Spannerworks
Online Media Daily, Shankar Gupta - Friday, February 9, 2007
Search engine marketing firm iCrossing plans to acquire Spannerworks, a U.K.-based compan ...
- Yahoo To Host Digital 'Infront'
Online Media Daily, Shankar Gupta - Thursday, February 8, 2007
Yahoo next week will host an advertising "infront"--its answer to the lavi ...
- Games.net Relaunches With Video
Online Media Daily, Shankar Gupta - Wednesday, February 7, 2007
IDG Entertainment has revamped its gaming news aggregation site, Games.net, adding n ...
- Study: Two-Thirds Of Web Users View Streaming Video Weekly
Online Media Daily, Shankar Gupta - Wednesday, February 7, 2007
As online video became more prevalent last year, its popularity with W ...
- Super Bowl Ad Integration With Search Starts To Click
Marketing Daily, Shankar Gupta - Tuesday, February 6, 2007
[Research] In its annual study of Super Bowl advertisers, search engine marketi ...
- Super Bowl Advertisers Beef Up Paid Search Campaigns
Online Media Daily, Shankar Gupta - Tuesday, February 6, 2007
This year, most marketers who bought air time during Sunday's Super Bo ...
- NBC Touts 'Heroes' On Gaming Site
Online Media Daily, Shankar Gupta - Tuesday, February 6, 2007
Aiming to draw new viewers, NBC has tapped gaming and entertainment si ...