- Premium Programmatic? Good For The Goose, But Not The Gander
Programmatic Insider, Skip Brand - Monday, June 24, 2013
"I'm not against programmatic premium per se, but I am opposed ...
- The Case for Programmatic Premium: Why More Publishers Should Be Thinking Automation
Programmatic Insider, Skip Brand - Tuesday, June 18, 2013
Premium programmatic has a major hurdle in its path: publishers are sl ...
- 'With Transparency Comes Accountability': A Chat With Metamarkets' Michael Driscoll
Programmatic Insider, Skip Brand - Tuesday, June 11, 2013
Data, in my book, must deliver actionable insights to help publishers, advertise ...
- History Repeats Itself In Programmatic: Talking With Frank Addante
Programmatic Insider, Skip Brand - Tuesday, June 4, 2013
When I spoke with Frank Addante from Rubicon Project last week, ...