Results for September 2008
  • Understand the consumer's heart
    Brands as a service tops brands as a product, says Nigel Morris, ...
  • TargetCast TCM - TOTO Washlet
    A billboard in Times Square proved to be too cheeky for print ...
  • Spark Communications - Travelers
    Sports fans glaze over when announcers offer sponsored trivia questions or opportunities ...
  • The Future of Media Issue Is Coming!
    The Future of Media is coming, and it's not what you th ...
  • Goodby, Silverstein & Partners - Adobe CS3
    Goodby, Silverstein & Partners built a competition around social media to promote ...
  • Initiative - Lionsgate/Mad Men
    The promotion of the DVD launch of the first season of Mad ...
  • OMD - Visa/Visa Business Network
    To help visa reach small business owners, OMD came up with a ...
  • Initiative - Lionsgate/The Condemned
    In a campaign that could be executed only in print media, Initiative ...
  • GSD&M Idea City - BMW
    GSD&M Idea City innovatively wove ad creative for the launch of BMW's ...
  • MediaVest - Kraft/Starbucks
    In a print-magazine first (and perhaps a last, since Condé Nast has ...
  • 22squared - Lincoln Financial Group
    Lincoln Financial Group is typically outspent in advertising 4 to 1, so ...
  • Fallon Minneapolis - Sci Fi Channel/Tin Man miniseries
    The Sci Fi channel airs an original miniseries each year to bring ...
  • Starcom USA/Saatchi and Saatchi - Miller High Life
    Chicagoans 21 to 34 years of age thought of Miller High Life ...
  • Fallon Minneapolis - Sci Fi Channel
    Fans of Battlestar Galactica are 85 percent more likely to be heavy ...
  • OMD/Tribal DDB - McDonald's
    McDonald's wanted to increase sales of Dollar Menu items by appealing to ...
  • Socialmedia.com/DotGlu - BMW of North America
    BMW of North America already controls much of the premium auto market. ...
  • Outrider - Showtime/The Tudors
    Outrider's search campaign for The Tudors gets the nod because of its ...
  • iCrossing - Lincoln Educational Services Corporation
    iCrossing used search as a medium to drive traffic to Lincoln Educational ...
  • SMG Search - ESPN
    SMG search used search to help ESPN capitalize on the hype surrounding ...
  • Fallon Minneapolis - Travelers
    You can stand under my umbrella, or interact with it on an ...
  • OMD - Nivea
    If only getting rid of cellulite were as easy as popping Bubble ...
  • OMD - Hershey's
    Century-old Hershey's was perceived as just that: a company mired in yesteryear. ...
  • R&R Partners - Valley Metro
    The public transportation agency in Phoenix gave R&r Partners a scant $40,000 ...
  • Horizon Media/The NBC Agency - NBCU/Chuck
    To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profile ...
  • Horizon Media/The NBC Agency - NBCU/Knight Rider
    To raise awareness and attract viewers for the Knight Rider TV movie, ...
  • TMPG - Kraft/Post Honeycomb
    To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came up ...
  • MediaVest - Mars/Dove
    Dove Chocolate was looking to upgrade its role in the premium chocolate ...
  • MPG - Choice Hotels/Comfort Inn
    To draw in a younger demographic, Comfort Inn used NBC's "Awkward Moments" ...
  • Starcom USA - Lego
    Lego and Starcom went for total immersion with a Lego TV VOD ...
  • Dieste Harmel & Partners - Frito Lay/Cheetos
    This campaign goes beyond targeting to reach into the very heart of ...