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Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Articles by Steve All articles by Steve

  • Even Uber Can Get Overwhelmed By The Data in Show Daily: Videos on 06/15/2016

    Jealous of Uber's wealth of detailed user data? According to their eCRM Manager Wayne Miller, even this master of data can get overwhelmed by it all and finds it best to start with small actionable uses of data points. Warner Music Group's Itay Rahat, Director of CRM Product offers some example of the little things that work.

  • How Do You Define "Inactive" In Email? in Show Daily: Videos on 06/15/2016

    It depends, of course. Every brand has to measure a number of parameters before determining when a user is really inactive. Our panel on "Searching for the Next New Thing" at the Email Insider Summit last week wondered aloud, when does inactivity mean your email approach isn't working?

  • Does the Org Chart Match Cross Channel Ideals? in Show Daily: Videos on 06/15/2016

    It is not just the channels that are siloed. It is the data, too. VISA's Mary Grundy outlines just how deep the change needs to be among brands to realize the holistic consumer view.

  • Buying Into Silo-Busting in Show Daily: Videos on 06/15/2016

    Cross-channel marketing is not just about the big plan and the tech. It requires internal buy-in on multiple levels. Our Email Insider Summit panel on cross channel last week at Amelia Island addressed the issue.

  • Don't Boil The Cross Channel Ocean...Or Eat The Elephant in Show Daily: Videos on 06/15/2016

    Metaphors were flying at the Email Insider Summit panel on cross-channel marketing last week on Amelia Island. Don't "boil the ocean" or "eat an elephant" advised our panel. It is easy to get overwhelmed by the enormity of the challenge and set ambitions too high.

  • Gmail Is The New Persistent Identifier in Show Daily: Videos on 06/15/2016

    Email is becoming one of the best persistent identifiers because Gmail is so "sticky," says Phil Davis, Chief Business Officer, TowerData, at last week's Email Insider Summit on Amelia Island.

  • What Is So Hard About Implementing Machine Learning? in Show Daily: Videos on 06/15/2016

    Giving up control and selling the sales team represent some of the biggest challenges to implementing machine learning into email marketing. Or so say Jennifer Muse, Senior Director, Email Product Marketing, Lifescript and Jon Weiss, Director, Email Marketing Operations, Sirius XM Radio moderator Chris Marriott, Senior Vice President of Strategic Partnerships, CertainSource at last week's Email Insider Summit.

  • Video Extra: AdBlock Plus Enters The Lion's Den in Mobile Insider on 02/25/2016

    At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably one-sided.

  • The Trump-ification Of 2016: The Super Bowl Implodes in Mobile Insider on 02/08/2016

    Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals have become from their original purpose.

  • Follow The User, Not The Screen in Marketing: Politics on 01/29/2016

    With 2016 already forecasted as a pivotal year for digital, Steffi Decker, Partner, Chong + Koster believes that the lines between screens - TV, computer, and mobile - will begin to blur. The focus will shift towards the user and his/her's technological fluidity.

Comments by Steve All comments by Steve

  • The Trump-ification Of 2016: The Super Bowl Implodes by Steve Smith (Mobile Insider on 02/08/2016)

    Luke. Thanks for that. Nice evolution of the argument. Although post-mass culture is more manageable than post-mass politics. Democracy still demands majorities to move forward. Mutli-party systems worldwide have long had to rely on coalition-building among varied three and four parties. One argument goes that the American two party system is already now based on coalitions of unlike-minded segments, and have been since the late 60s and the original Nixon Southern Strategy. Reagan's coalition of the blue collars, evangelixals and country club has always been an uncomfortable marriage. We are now seeing the seams show.  

  • The Trump-ification Of 2016: The Super Bowl Implodes by Steve Smith (Mobile Insider on 02/08/2016)

    Thanks Jon, Peter and both Georges for your comments. But take heart. I may sound depresssed, and this may all seem very depressing. But I think there is a real hunger for creative thinking in both commercial and political fields. History shows (American Renaissance, Civil War, Progressive Era, Great Depression, Modernism, post-WWII pop and high art in America) that it takes a loss of faith in old institutions to make us receptive to new ideas.  

  • Remembering A Legend We Lost In 2015: Joe Franklin by Adam Buckman (TVBlog on 12/15/2015)

    The WOR TV show was integral to my own passion for pop culture and respect for the troupers who hoofed, crooned, astonished and touched us from the stage. Joe had a humbling envy/respect of performers. His hospitality to performers of all stripes was an object lesson for budding media critics like myself that the people we wrote about were putting themselves out there in ways we never would. 

  • A Mass Medium Without Mass Media: Live TV Losing Default Status by Steve Smith (Data and Targeting Insider on 07/27/2015)

    Hi all. I agree with your reticence over trusting self-reported data, which is why I mentioned that caveat. The research is a tracking study of 1200 US TV viewers with broadband access, so there is a skew built into the sample. But what I found most interesting in this research was the attitudinal implications - the ways in which users admitted to watching TV with different levels of engagement and attention according to situation and source. This part of the research I find very recognizable in my and my household's own behavior has to do wil how and why we choose different sources. OTT video is chosen much more deliberately I think and is my default source for content I am ready to pay attention to. On the other hand, most live TV is on because I have made a choice not to pay close attention while I peruse books or a second screen. 

  • Verizon's 'No Cord Required' Mobile Video Service Launching Soon? by Steve Smith (MoBlog on 07/26/2015)

    @JS Oops. Missing work. The phrase should read "an OTT video market that will not lack players." Corrected. 

  • A Modest Proposal: Truly 'Native' Mobile Advertising by Steve Smith (MoBlog on 07/16/2015)

    DanielYes some vendors tried on their own to do this, which is why I am suggesting it needs to be done at the OS level or as a common standard within the infrastructure. Single players trying to make it happen won't 

  • Mobile Wallets And The Great 'Someday' Brigade by Steve Smith (MoBlog on 06/25/2015)


  • Gorgeous by Bob Garfield (Garfield at Large on 06/22/2015)

    Beautiful, Bob. Thanks.

  • Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard? by Steve Smith (Mobile Insider on 06/16/2015)

    Mark, you are right. Trying to interact with the Watch while driving is a dual hazard - distracting both eyes and drivng hands. I am writing a follow up piece on one in-car function that is especiallyt valuable involving driving directions. 

  • The 'No-Phone' In-The-Moment Movement Begins by Steve Smith (MoBlog on 11/10/2014)

    I am older than you,. Jonathan. My memories of camera-obsessed relatives is more mixed. I can still recall the sting of those sun-hot home movie lights needed to register on Kodachrome super-8 stock. Man those lights took skin off. But I guess it was worth the scarring to still see all of those washed out sepia versions of long lost family. Even the grandfather who wielded that bar of movie lights like a light saber.

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