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STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

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  • A Mass Medium Without Mass Media: Live TV Losing Default Status by Steve Smith (Data and Targeting Insider on 07/27/2015)

    Hi all. I agree with your reticence over trusting self-reported data, which is why I mentioned that caveat. The research is a tracking study of 1200 US TV viewers with broadband access, so there is a skew built into the sample. But what I found most interesting in this research was the attitudinal implications - the ways in which users admitted to watching TV with different levels of engagement and attention according to situation and source. This part of the research I find very recognizable in my and my household's own behavior has to do wil how and why we choose different sources. OTT video is chosen much more deliberately I think and is my default source for content I am ready to pay attention to. On the other hand, most live TV is on because I have made a choice not to pay close attention while I peruse books or a second screen. 

  • Verizon's 'No Cord Required' Mobile Video Service Launching Soon? by Steve Smith (MoBlog on 07/26/2015)

    @JS Oops. Missing work. The phrase should read "an OTT video market that will not lack players." Corrected. 

  • A Modest Proposal: Truly 'Native' Mobile Advertising by Steve Smith (MoBlog on 07/16/2015)

    DanielYes some vendors tried on their own to do this, which is why I am suggesting it needs to be done at the OS level or as a common standard within the infrastructure. Single players trying to make it happen won't 

  • Mobile Wallets And The Great 'Someday' Brigade by Steve Smith (MoBlog on 06/25/2015)

    Exactly.

  • Gorgeous by Bob Garfield (Garfield at Large on 06/22/2015)

    Beautiful, Bob. Thanks.

  • Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard? by Steve Smith (Mobile Insider on 06/16/2015)

    Mark, you are right. Trying to interact with the Watch while driving is a dual hazard - distracting both eyes and drivng hands. I am writing a follow up piece on one in-car function that is especiallyt valuable involving driving directions. 

  • The 'No-Phone' In-The-Moment Movement Begins by Steve Smith (MoBlog on 11/10/2014)

    I am older than you,. Jonathan. My memories of camera-obsessed relatives is more mixed. I can still recall the sting of those sun-hot home movie lights needed to register on Kodachrome super-8 stock. Man those lights took skin off. But I guess it was worth the scarring to still see all of those washed out sepia versions of long lost family. Even the grandfather who wielded that bar of movie lights like a light saber.

  • Simple To Learn, Hard To Master by Steve Smith (Mobile Insider on 08/26/2014)

    Adam, Juniper in the same report indicates declining console sales. http://www.juniperresearch.com/viewpressrelease.php?pr=474 Console sales declining http://news.investors.com/technology-click/021414-690126-atvi-ttwo-lead-game-software-sales-in-january.htm Also DFC Intelligence cited that while PC and console will grow ove rtime, mobile is the growth dirver and will eventually grab half the market. http://www.gamesindustry.biz/articles/2014-06-25-game-software-market-to-hit-usd100-billion-by-2018-dfc

  • Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience by Steve Smith (Mobile Insider on 07/15/2014)

    Kathryn, I get the same thing on tablets, since a lot of desktop ad formats get misshapen on tablets and obscure any close buttons. But I also agree strongly that we develop memories for sites that abuse us with intrusive ads too often and 30 second pre-roll ads for 90 second videos. This avoidance quotient is not easily measured by the available tools, but most of use as users know it is there.

  • Make The Little Things Easy: Brands As Concierge by Steve Smith (Mobile Insider on 05/07/2014)

    Here, here, Mark. Exactly. in 1996 the Web was embraced as another distribution channel for the same content, and it took a decade for us to grasp the real dimensions of interactivity. Mobility is to this stage what interactivity was then - a fundamental difference what media can do, how it is valued and used. Treating this as a smaller and more portable Web is not only missing the point, but leaving the field wide open for competitors to have much richer engagements with your customers. There, I just talked myself into an upcoming headline: Mobility is the New Interactivity.

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