STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for March 2007
  • BT's European IPO
    While BT networks in the U.S. continue to grow in order to ...
  • Magazine Go Wireless: Turning Portable Into Mobile
    Most magazines are still catching up to the Internet, so it is ...
  • If Mobile Is So 'Personal,' Then Why Can't I Control It?
    While all the big guns of mobile, digital and media make their ...
  • Recipe 4 Converting
    As we saw recently with ActiveAthlete, content verticals can access a depth ...
  • Get In, Get Out, Take Names... Sir!
    Even at this early stage of mobile advertising, I am suffering eye ...
  • Content And Convenience
    A new survey of 15,000 worldwide mobile users from the CMO Council ...
  • For Your Consideration Set
    In the car branding world, it is all about getting into the ...
  • Mobile Video -- Didn't We Do This Already?
    As mobile developers, major studios, and countless start ups struggle to find ...
  • For The Love Of The Cat, Let's Digress
    Well, in the year or so of writing this column, whining, moaning, ...
  • BT Takes A Vertical Climb
    While most behavioral targeting networks are trying to expand their scale, Active ...
  • Nice-to-See Mobile TV
    I admit that I have not been a great cheerleader for mobile ...
  • The Revenge of the CueCat
    Longtime digerati must be smiling already at the mere mention of the ...
  • Can Mobile Shift BT Into Reverse?
    Veterans of the BT space will recall Omar Tawakol as a fixture ...
  • Getting The Target To Talk Back
    It's hard to get mobile marketers to disclose raw numbers. With all ...
  • Amp'd Ramps Up
    After a year of hype and edgy TV spots amid reports of ...
  • Web 3.0: This Time It's Personal
    Eighteen-year-old New Yorker Sophie is not trying to catch up to the ...
  • Sam 3.0: Virtu-Real Teen
    My 15-year-old daughter Samantha obliterated any line between virtual and real long ...
  • In the Meantime: Web 2.5
    We're still feeling our way around Web 2.0 and all its implications. ...