STEVE SMITH

Editorial Director, Events, MediaPost

Results for July 2007
  • Meaningful Diversions, Or How I Got Hijacked By A Sopwith Camel
    I was going to write about brand clutter on the mobile deck ...
  • Last Indie Standing? Revenue Science on Tacoda + AOL
    Revenue Science and Tacoda have been spirited rivals since the early days ...
  • The Web ... Only Different
    For the advertisers that were smart enough to experiment last year with ...
  • BT: The Teen Years
    While the recent acquisitions of 24/7 and now Tacoda suggest a maturing ...
  • In Tepid Defense Of Amp'd
    Being a veteran of the pre-bubble Web years, I love a good ...
  • $1 Billion and Counting
    eMarketer is estimating that in 2008 spending on behaviorally targeted advertising will ...
  • When Fewer Clicks Are A Good Thing
    There may be times when a declining click-through rate on a behaviorally ...
  • Wascally Widgets
    My guess is it will be unclear for a while whether Apple ...
  • Back To School
    One of the real problems with the major carriers throughout their content ...
  • Privacy, Portability, And Mobility: The Consultant Weighs In
    Anyone who has been in the digital media business for the past ...
  • Sprite, Why Am I Here?
    I don't consider myself the brightest bulb in the box, but I ...
  • Glass Half-Full
    Just about anyone will tell you he hates advertising. My father has ...
  • Yahoo SmartAds Grab Transformer Vibe
    Sports cars and SUVs in Michael Bay's "Transformers" aren't the only things ...
  • IPhoning It In
    I told you so. I was sorely tempted to write this column ...
  • Catching Up On My Calls
    I am starting to feel as if I am reporting on Paris ...
  • Slow Connection
    Your view on things changes according to the lens you use. In ...