STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for March 2008
  • Putting Consumers At The Controls
    We often talk about consumers being "in control," but we rarely see ...
  • What Are YOU Doing Here?
    Steve uses his memory of high-school angst to ask an important question ...
  • Tell Me A Movie
    In a column a couple of weeks ago, I mentioned in passing ...
  • Privacy, Policy And The FTC
    Once again this week, the issue of personal privacy and online ad ...
  • More Cheers Than Jeers
    I must get a dozen "have you seen this?" emails a week ...
  • Sell Me Something... Please?
    Last week's research drop from Nielsen Mobile found that 23% of mobile ...
  • Segmenting Email With Web Analytics
    Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed ...
  • I Am Only Here For The Ads
    The mobile wings of Sports Illustrated, ESPN, CBS and Go2 are taking ...
  • You Gotta Hear This
    One company that seems to be making a strong model out of ...
  • Star Search: NASA's Relaunch
    Not surprisingly, NASA.gov has a staggering amount of information for students, space ...
  • I Am So Easy
    What is it that I really need to be "mobilized" -- me ...
  • Tinkering In The Podcast Lab
    Runners who downloaded the popular PodRunner podcast series of workout techno mixes ...