STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for June 2008
  • OMMA Behavioral 3.0
    A year ago, we started the OMMA Behavioral conference series wondering if ...
  • Playing Rough With The Franchise
    I tried to be a good entertainment consumer this week and play ...
  • What Are We Looking For?
    In some pathetic circles of men, mobile search has become a hunting/gathering ...
  • Video Is BT's New BFF
    In the latest of his regular reports on behavioral marketing, eMarketer senior ...
  • Digital Options: Immerse, Then Pitch
    Controversies over programming types, formats and especially ad units in Web video ...
  • Cellfire's Great Mobile Coupon Caper
    Cellfire is the kind of mobile savings tool dedicated couponers love. Like ...
  • Online Video's 1% Problem
    OMMA Video opens Monday morning, and in just the year since we ...
  • Check
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  • Predict, Customize, Convert
    As more sites identify and profile users coming through their front door, ...
  • Widgets, Widgets Everywhere
    From the time I first played with mobile widgets Plusmo and WidSets, ...
  • The Mobile Web Overnights
    As longtime readers already know, my teenage daughter and her incessant cell ...
  • Just Ask For Directions
    Online media buying can be lot like the stereotype of men driving. ...
  • Bad Acting
    Now that the media spotlight moves towards mobile, predictably the bad actors ...
  • The Widget Box
    "Your phone is screwed up," my daughter announces as she hands it ...
  • Up Against the Wall
    Like stacks of increasingly desperate match.com profiles, the list of available and ...
  • 3.0 Feet High and Rising
    The trend du jour is for big branded media companies like Forbes, ...
  • Mighty Morphing Power Rangers
    The best salesman knows intuitively to size up his customer's style and ...
  • Widget-izing The Ad Network
    Like most good Internet notions before it, the branded widget format may ...
  • Storm's a-Brewin'
    Why wait for your agency geeks down in the techie cubicles to ...
  • Tall Tails
    A year ago, when NBC Universal and News Corp. announced their joint ...