STEVE SMITH
Editorial Director, Events, MediaPost, MediaPost

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  • In Search Of Mobile Targeting
    The challenges of tracking, tagging and targeting mobile users is legendary. ...
  • Measuring The Opportunities
    As this column hits your mailbox, OMMA Mobile should be in fu ...
  • Bejeweled Begone
    When I think about all the trouble mobile gaming has had getti ...
  • I Know Just What You Would Like
    Clothing sizes for women are notoriously, maddeningly arbitrary. Two years ago, myShape.c ...
  • Wapped Upside My Head
    According to a recent survey by Azuki systems, 52% of mobile use ...
  • Who Are Your Soldiers?
    Viral marketing campaigns are notoriously unpredictable. Until you send an edgy pie ...
  • Pumping Up Email IQ With Catalog RFM
    In many ways, online behavioral targeting merely formalizes techniques that direct markete ...
  • What's On Tonight?
    This whirlwind tour of mobile video comes to an end for n ...
  • Clip-Snackin' Good
    My ongoing tour of mobile video this week brings me to cl ...
  • Revenue Science: On Standards, Those Verticals, and Independence
    This week, the Behavioral Targeting Standards Consortium (BTSC), announced an Advisory Boa ...
  • Mobile TV: 'There Was a Key... There Has to Be a Key'
    Tuesday night I discovered the best part of having mobile TV. Y ...
  • Mobile TV: Ahead To The Past
    It's a good thing that the underlying technology of MediaFLO mobile ...
  • Scaling The Video Opportunity
    Until recently, applying behavioral targeting against video advertising suffered the obvious proble ...
  • The Future Of Media: Mobile
    If the first digital decade was about personalization and individual control, th ...
  • Browsing Too Deep
    I am getting a chance to browse randomly on my small batte ...
  • Teach the World to Ping
    This summer's Olympics served as a test bed for emerging media ...