STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for October 2008
  • In Search Of Mobile Targeting
    The challenges of tracking, tagging and targeting mobile users is legendary. As ...
  • Measuring The Opportunities
    As this column hits your mailbox, OMMA Mobile should be in full ...
  • Bejeweled Begone
    When I think about all the trouble mobile gaming has had getting ...
  • I Know Just What You Would Like
    Clothing sizes for women are notoriously, maddeningly arbitrary. Two years ago, myShape.com ...
  • Wapped Upside My Head
    According to a recent survey by Azuki systems, 52% of mobile users ...
  • Who Are Your Soldiers?
    Viral marketing campaigns are notoriously unpredictable. Until you send an edgy piece ...
  • Pumping Up Email IQ With Catalog RFM
    In many ways, online behavioral targeting merely formalizes techniques that direct marketers ...
  • What's On Tonight?
    This whirlwind tour of mobile video comes to an end for now ...
  • Clip-Snackin' Good
    My ongoing tour of mobile video this week brings me to clip ...
  • Revenue Science: On Standards, Those Verticals, and Independence
    This week, the Behavioral Targeting Standards Consortium (BTSC), announced an Advisory Board ...
  • Mobile TV: 'There Was a Key... There Has to Be a Key'
    Tuesday night I discovered the best part of having mobile TV. You ...
  • Mobile TV: Ahead To The Past
    It's a good thing that the underlying technology of MediaFLO mobile TV ...
  • Scaling The Video Opportunity
    Until recently, applying behavioral targeting against video advertising suffered the obvious problem: ...
  • The Future Of Media: Mobile
    If the first digital decade was about personalization and individual control, then ...
  • Browsing Too Deep
    I am getting a chance to browse randomly on my small battery ...
  • Teach the World to Ping
    This summer's Olympics served as a test bed for emerging media of ...