- Not A Spy But A Valet
Data and Targeting Insider, Steve Smith - Friday, May 29, 2009
Let's face it. Behavioral targeting is just a tough sell with consume ...
- Getting A Signal From Mobile Video
Mobile Insider, Steve Smith - Thursday, May 28, 2009
We often say that mobile media in 2009 is where the W ...
- Once More Into The Brand Breach!
Mobile Insider, Steve Smith - Tuesday, May 26, 2009
Last week I wrote about the opportunity mobile offers media brands ...
- Exposing The Beacons In Our Midst
Data and Targeting Insider, Steve Smith - Friday, May 22, 2009
Surveys often suggest that users are not as exorcised over online behavior ...
- Can Mobile Save News Brands?
Mobile Insider, Steve Smith - Thursday, May 21, 2009
Focus is one of the key attributes of mobile media. I ...
- Why So Serious?
Mobile Insider, Steve Smith - Tuesday, May 19, 2009
Heaven help me. The great iPhone campaign has begun. "ndu pk ...
- Content Matters: Nano-Targeted Retargeting
Data and Targeting Insider, Steve Smith - Friday, May 15, 2009
Retargeting has been one of the most effective arrows in the behavior ...
- Low-Resolution, High Involvement
Mobile Insider, Steve Smith - Thursday, May 14, 2009
"Did that guy just say he wanted to kiss you?" "Dad, ...
- Don't MAKE Them Pay; SHOW Them In
Mobile Insider, Steve Smith - Tuesday, May 12, 2009
It is time to pay the tab that digital media executives ha ...
- The Further Adventures Of Opt-In Man
Data and Targeting Insider, Steve Smith - Friday, May 8, 2009
Apparently, they are all after me now -- except the ones ...
- Just A Little Memory Push
Mobile Insider, Steve Smith - Thursday, May 7, 2009
Isn't a deck that surfaces the brands you really like exactly wh ...
- Mobile Spending: Q1 Gut Check
Mobile Insider, Steve Smith - Tuesday, May 5, 2009
Now that Q1 is behind us and mobile ad networks and publishe ...
- 'Will Trade My Info for Better Ads'
Data and Targeting Insider, Steve Smith - Friday, May 1, 2009
How willing are online users to trade personal information for a more-target ...
- Can Hyper-Distribution Learn to Hyper-Collect?
OMMA Magazine, Steve Smith - Friday, May 1, 2009
"Hyper-distribution" was the catchword of 2008. Get your content out there, publishe ...