STEVE SMITH

Editorial Director, Events, MediaPost , MediaPost

Results for May 2009
  • Not A Spy But A Valet
    Let's face it. Behavioral targeting is just a tough sell with consumers ...
  • Getting A Signal From Mobile Video
    We often say that mobile media in 2009 is where the Web ...
  • Once More Into The Brand Breach!
    Last week I wrote about the opportunity mobile offers media brands to ...
  • Exposing The Beacons In Our Midst
    Surveys often suggest that users are not as exorcised over online behavioral ...
  • Can Mobile Save News Brands?
    Focus is one of the key attributes of mobile media. I am ...
  • Why So Serious?
    Heaven help me. The great iPhone campaign has begun. "ndu pk m ...
  • Content Matters: Nano-Targeted Retargeting
    Retargeting has been one of the most effective arrows in the behavioral ...
  • Low-Resolution, High Involvement
    "Did that guy just say he wanted to kiss you?" "Dad, it ...
  • Don't MAKE Them Pay; SHOW Them In
    It is time to pay the tab that digital media executives have ...
  • The Further Adventures Of Opt-In Man
    Apparently, they are all after me now -- except the ones I ...
  • Just A Little Memory Push
    Isn't a deck that surfaces the brands you really like exactly what ...
  • Mobile Spending: Q1 Gut Check
    Now that Q1 is behind us and mobile ad networks and publishers ...
  • 'Will Trade My Info for Better Ads'
    How willing are online users to trade personal information for a more-targeted ...
  • Can Hyper-Distribution Learn to Hyper-Collect?
    "Hyper-distribution" was the catchword of 2008. Get your content out there, publishers ...