- Deeper Motives: Getting Beyond Targeting
Data and Targeting Insider, Steve Smith - Friday, July 30, 2010
Behavioral targeting generally hunts for affinities. You read this -- so y ...
- Jamba Juice Whips Up New Flavor: Fake-vertising
VidBlog, Steve Smith - Friday, July 30, 2010
Cheeseburgers are one of the great guilty pleasures in America. Like chee ...
- Let's Give Mobile Video A Little Push
Mobile Insider, Steve Smith - Thursday, July 29, 2010
The mobile video services on both my iPhone and iPad are starti ...
- Web-Enabled TV A Bigger Draw than 3-D
VidBlog, Steve Smith - Thursday, July 29, 2010
The TV industry has gotten behind 3-D in a big way th ...
- Kia "Who's Next?" Campaign Brings Class-Clownery to Scale
VidBlog, Steve Smith - Wednesday, July 28, 2010
Being a YouTube star is a dubious honor best left to t ...
- You Can Put the Brand Onto The IPad, But You Can't Put The IPad Into The Brand
Mobile Insider, Steve Smith - Tuesday, July 27, 2010
It's always good to see brands support a nascent platform like t ...
- 'We're Not Car Salesmen': Justin Timberlake Drinks the Brandertainment Tequila-Ade
VidBlog, Steve Smith - Tuesday, July 27, 2010
Justin Timberlake thinks the customers for 901 Tequila are "smart," too sma ...
- Excelsior!: Stan Lee the Indomitable
VidBlog, Steve Smith - Monday, July 26, 2010
At last week's Comic-Con every sci-fi, superhero and action film and ...
- Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario
VidBlog, Steve Smith - Friday, July 23, 2010
At this week's OMMA Ad Nets and OMMA Behavioral shows just abo ...
- Random Acts of App-iness
Mobile Insider, Steve Smith - Thursday, July 22, 2010
Traveling for the West Coast tour of the OMMA Ad Nets a ...
- The Video Revolution May Be Tablet-ized
VidBlog, Steve Smith - Thursday, July 22, 2010
Is the iPad and similar tablets the platform that Web video h ...
- Xumanii Brings Live Concerts Big And Small To The Social Net
VidBlog, Steve Smith - Wednesday, July 21, 2010
Video creation and distribution site Xumanii launched earlier this week, promising ...
- Seemed Like A Good Idea At The Time: The Cost Of Under-Delivering In Branded Apps
Mobile Insider, Steve Smith - Tuesday, July 20, 2010
A lot of the branded apps I play with don't actually ma ...
- Vid Nets Poised for Growth ... And Monstrous Complexity
VidBlog, Steve Smith - Tuesday, July 20, 2010
At Monday's OMMA Ad Nets show in LA the buzzword was "complexity ...
- Did the World Cup Score for Web Video?
VidBlog, Steve Smith - Monday, July 19, 2010
Late last week Akamai announced that World Cup Soccer helped drive substanti ...
- OMMA Behavioral: The Left Coast 'Welcome to the Machine' Tour
Data and Targeting Insider, Steve Smith - Friday, July 16, 2010
Next Wednesday the MediaPost crew rolls into San Francisco to mark t ...
- "I Am On a Twitter"
VidBlog, Steve Smith - Friday, July 16, 2010
Just seconds before the self-satirizing Old Spice "Man on a Horse" charact ...
- Hulu In Hand
Mobile Insider, Steve Smith - Thursday, July 15, 2010
"Ooh, look. Buffy!" Generally it is hard to get my partner interest ...
- PS3 Gets Into Next-Gen Video Game
VidBlog, Steve Smith - Thursday, July 15, 2010
Microsoft's designs on the living room entertainment experience have always been cryst ...
- Viral Video: The Summer Reruns
VidBlog, Steve Smith - Wednesday, July 14, 2010
Some of you youngsters may be too young to recall a ti ...
- IPad Opens The Palette But Raises The Bar For Brand Apps
Mobile Insider, Steve Smith - Tuesday, July 13, 2010
One of the real challenges for brands trying to effect a meaningf ...
- At Media Summit Google And Others Look For iAd Effect
VidBlog, Steve Smith - Tuesday, July 13, 2010
For as long as I have been covering digital media, almost a ...
- Web vs. App: YouTube Pumps Up HTML5
VidBlog, Steve Smith - Monday, July 12, 2010
The ongoing tussle over HTML5 usually gets framed as a battle betwe ...
- Things You Didn't Even Know You Liked
Data and Targeting Insider, Steve Smith - Friday, July 9, 2010
If you mention the word "chocolate" here and there in your onli ...
- YouTube Leanback Could Use Less Google and More Pandora
VidBlog, Steve Smith - Friday, July 9, 2010
It's been years since I heard the concepts of "lean-in" and "lean-bac ...
- In Search Of The Elusive IAd
Mobile Insider, Steve Smith - Thursday, July 8, 2010
For an ad format that was supposed to revolutionize mobile advertising ...
- I Want My App TV: Adam Curry Channels Old MTV for New App Age
VidBlog, Steve Smith - Thursday, July 8, 2010
There are loads of video-enabled apps out there for the various mobi ...
- Does BP Oil Spill Video Represent the Future of Media?
VidBlog, Steve Smith - Wednesday, July 7, 2010
Oil, oil everywhere, but what the hell does it mean to t ...
- Did IPhone's FaceTime Just Overcome 45 Years of Video-Phone Indifference?
Mobile Insider, Steve Smith - Tuesday, July 6, 2010
Through many iterations and false starts, a number of vendors have tri ...
- National Archives Makes History Into Show and Tell
VidBlog, Steve Smith - Tuesday, July 6, 2010
The National Archives is one of the world's massive repositories of histor ...