- Poking The Shrink Wrap On Digital Editions
Mobile Insider, Steve Smith - Thursday, July 12, 2012
Magazines have an opportunity with tablets to think beyond both print a ...
- The Enduring, Predictable, Incredible Lameness Of The Branded Game
MoBlog, Steve Smith - Thursday, July 12, 2012
Two iAd campaigns from insurance companies demonstrate yet again why branded gam ...
- Jo-Ann Stores Knits A Crafty App
MoBlog, Steve Smith - Wednesday, July 11, 2012
Branded content should be just that -- content. Jo-Ann really over-delivers ...
- SoLoMo Needs A Curator
Mobile Insider, Steve Smith - Tuesday, July 10, 2012
Forget about the populist principles of it all for second. User-generated medi ...
- ABC News For iPad Ditches Globe For Old-Time Editions
MoBlog, Steve Smith - Tuesday, July 10, 2012
The new and greatly revised version of ABC News' iPad app dispens ...
- Kicking Through Kindle Fire's Smoldering Embers
MoBlog, Steve Smith - Monday, July 9, 2012
Amazon does not act like a company that is fully behind i ...
- Tracking report: Google And Facebook Rule The Data Waves
Data and Targeting Insider, Steve Smith - Thursday, July 5, 2012
With more and more free analytics and sharing tools available from publisher ...
- Second-Screening Print: Magazines Embrace App Companions
MoBlog, Steve Smith - Thursday, July 5, 2012
There is another second-screen effort afoot in media land. Magazines are hopi ...
- Motion Comics Get a Do-Over
Mobile Insider, Steve Smith - Tuesday, July 3, 2012
Some forms that failed on the Web are getting a second chan ...
- Drop-Dead Gorgeous: The Art of Branded App Content
MoBlog, Steve Smith - Tuesday, July 3, 2012
P&G gets branded content right by making us believe they really a ...
- Nintendo Enters The Real World, Makes DS More Marketer-Friendly
MoBlog, Steve Smith - Monday, July 2, 2012
Nintendo's handheld console game market finally gets friendly with brand partners. Comi ...