- Showrooming Gets Complicated: Assessing The 'Amazon Risk' Is Not So Simple
Mobile Insider, Steve Smith - Thursday, February 28, 2013
According to an extensive study by Placed, demographics, spend levels, product catego ...
- Pandora Starts Capping Free Listening
Mobile Marketing Daily, Steve Smith - Thursday, February 28, 2013
Mobile advertising is just not mature enough to support the current mus ...
- Google Games Your Phone, Turns It Into A Browser Controller
MoBlog, Steve Smith - Thursday, February 28, 2013
An interesting Google experiment offers a glimpse of how desktop, smartphone, tabl ...
- Samsung, Not Competing On Cool
MoBlog, Steve Smith - Wednesday, February 27, 2013
Samsung is taking multiple bites out of Apple's marketing mindshare, culminating ...
- Is Mobile Video Advertising More Effective Than TV Spots?
Mobile Insider, Steve Smith - Tuesday, February 26, 2013
There is a common-sense argument to be made that video ads view ...
- Doubling Down: Mobile Now Accounts For 8% Of Digital Video Viewing
Mobile Marketing Daily, Steve Smith - Tuesday, February 26, 2013
Video viewing on devices exploded in 2012, according to video platform provid ...
- Hooters Recruits Mobile Users To Show (Don't Tell)
MoBlog, Steve Smith - Tuesday, February 26, 2013
In a novel use of mobile imaging, Hooters is asking customers ...
- Facebook Offers Free, Discounted Data Access For Messaging
Mobile Marketing Daily, Steve Smith - Monday, February 25, 2013
Facebook will underwrite data usage costs incurred by its messaging applications ...
- Dish Leaps Over Fox Ad Ban With Hopper Logo On Daytona Car
MoBlog, Steve Smith - Monday, February 25, 2013
Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, t ...
- Mail Online: Dissecting The Mobile Migration
Data and Targeting Insider, Steve Smith - Friday, February 22, 2013
Device access to media offers both publishers and marketers something much mo ...
- Cash Accepted: Square Offers Businesses iPad Checkouts
Mobile Marketing Daily, Steve Smith - Friday, February 22, 2013
Square is expanding its mobile payments products to include iPad-based point-of-sale checko ...
- Report: ISIS Readying Its Wallet 2.0, For iOS, Too
MoBlog, Steve Smith - Friday, February 22, 2013
The long-awaited ISIS mobile payment platform will develop a second version ...
- New HuffPo iPad App Features Good Looks And Sociability
Mobile Insider, Steve Smith - Thursday, February 21, 2013
Huffington Post finally gets an iPad app that makes a dent ...
- Google Glass: Your Life Is The Media
MoBlog, Steve Smith - Thursday, February 21, 2013
The new Google Glass trailer demonstrates the project's shift in emphasis fr ...
- Proving ROI Biggest Hurdle For Companies Investing In Mobile Marketing And Staff
Mobile Marketing Daily, Steve Smith - Wednesday, February 20, 2013
Despite the rapid migration to mobile platforms among customers, most companies rema ...
- Privacy Problem? What Privacy 'Problem'? Says Google
MoBlog, Steve Smith - Wednesday, February 20, 2013
While some Android developers are uncomfortable with the personal level of custom ...
- Mobile Is For Browsing, Desktop Is For Buying
Mobile Insider, Steve Smith - Tuesday, February 19, 2013
A UK study suggests that trust and security are major choke poin ...
- State Farm Sponsors TNT's Second Screen NBA Coverage
Mobile Marketing Daily, Steve Smith - Tuesday, February 19, 2013
In this fully sponsored second screen experience for TNT's NBA game broadcast ...
- Super 8 And Vine
MoBlog, Steve Smith - Tuesday, February 19, 2013
Spend some time in Twitter's mobile video app and you glimpse t ...
- Weather Channel Brings Climate-Controlled Toyota Background Ad To New Android App
Mobile Marketing Daily, Steve Smith - Monday, February 18, 2013
Even the ads in Weather Channel's upgraded Android app are climate-controlled a ...
- Seize The Dayparts
MoBlog, Steve Smith - Monday, February 18, 2013
As mobile users begin checking in with content providers more often duri ...
- You Attract More Barflies With Fun Than With Savings
Data and Targeting Insider, Steve Smith - Friday, February 15, 2013
Buzztime, the network with more than 15,000 video gaming screens in ba ...
- How 'Responsive' Does A Brand Want To Be?
MoBlog, Steve Smith - Friday, February 15, 2013
In a multi-screen world, what should a 'seamless' cross-platform experience look lik ...
- Second Screening: The Retail Experience
Mobile Insider, Steve Smith - Thursday, February 14, 2013
WiFi access at malls, stores and restaurants will be an opportunity f ...
- Siri Meets Max Headroom Meets Carson: Winston Narrates Your World
MoBlog, Steve Smith - Thursday, February 14, 2013
Winston uses semantic analysis, multimedia, social media and voice synthesis to crea ...
- Next Up, iSkin; Apple Wants To Get Hyper-Personal
MoBlog, Steve Smith - Wednesday, February 13, 2013
The new and revised Apple patent points toward a future where sk ...
- Going Native: Virgin Mobile Claims Brand Lift From Branded Content On BuzzFeed
Mobile Insider, Steve Smith - Tuesday, February 12, 2013
BuzzFeed's compelling brand of "native ads" appears to be paying off f ...
- Amex Launches Pay-By-Hashtag Over Twitter
Mobile Marketing Daily, Steve Smith - Tuesday, February 12, 2013
American Express today introduces a Twitter-based method for buying from a sele ...
- Showrooming Is Benefiting The Retailer
MoBlog, Steve Smith - Tuesday, February 12, 2013
According to a new ForeSee study of mobile shoppers last holiday, mo ...
- New Media Penetration In Advanced Markets Accelerating
Mobile Marketing Daily, Steve Smith - Monday, February 11, 2013
Western Europe continues to lead the world in overall penetration of n ...