- Celeb-Backed Photo-Quiz App Asks Brands If They Really Are Ready To Play... And Entertain
MoBlog, Steve Smith - Thursday, July 31, 2014
Built from the ground up with brand integration in mind, photo-quiz a ...
- It Hurts To Lose Your Cool
Video Critique, Steve Smith - Thursday, July 31, 2014
Apple ads work best when they follow the brand's traditional spot principl ...
- I'm With The Band...And We're At Office Depot
Mobile Insider, Steve Smith - Wednesday, July 30, 2014
Augmented Reality is still more of a fun gimmick than a routiniz ...
- Beacon Fatigue...Already
MoBlog, Steve Smith - Monday, July 28, 2014
Beacons may appear more attractive to retailers than they do to consume ...
- Automated Serendipity
Data and Targeting Insider, Steve Smith - Tuesday, July 29, 2014
StumbleUpon endures, and perhaps is so popular among the most savvy digit ...
- Watch This: The 'Kids' Weigh In On M-Ad Formats
MoBlog, Steve Smith - Friday, July 25, 2014
"Banners" were barely mentioned during this session on mobile ad formats ...
- The Wonderful Rise Of Meaningless Content
MoBlog, Steve Smith - Thursday, July 24, 2014
One of the most interesting contributions that mobile phones have made ...
- Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
MoBlog, Steve Smith - Wednesday, July 23, 2014
The digital audio channel gets in our heads and in our liv ...
- Aiming For The Augmented Me
Mobile Insider, Steve Smith - Tuesday, July 22, 2014
As facial mapping technologies become more sophisticated and accurate, they underscore ju ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Mobile-First Media Requires Mobile-First Creators
MoBlog, Steve Smith - Tuesday, July 22, 2014
What does content look like when it is built from the grou ...
- Mad Robots, Farcical Digital Experience: Retargeting Runs Amuck
Data and Targeting Insider, Steve Smith - Tuesday, July 22, 2014
The one thing that all of our high-tech ad targeting is n ...
- Responsive Design? Or Design That Feels Responsive To Us?
MoBlog, Steve Smith - Monday, July 21, 2014
A lot of mobile UX innovation comes in the little things th ...
- Dinner And Shopping: The New Mobile Moment
MoBlog, Steve Smith - Thursday, July 17, 2014
Mobile apps are starting to stretch outside of their own silos a ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Tuesday, July 15, 2014
As I feared, many of the bad practices of desktop media a ...
- Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
MoBlog, Steve Smith - Monday, July 14, 2014
In one survey of users, most said they preferred the transparency ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Mining The Aisles: In-Store Experiences Will Render Troves Of Data, And Better Relationships
Data and Targeting Insider, Steve Smith - Wednesday, July 9, 2014
You can't use in-store devices and beacon gadgetry to gather shopper da ...
- Caught In The Flow: Music Streaming Starts Swamping Downloads
MoBlog, Steve Smith - Monday, July 7, 2014
Digital downloads, once seen as a dire threat to the traditional album-bas ...
- Driven To Distraction: The Second-Screen Dilemma
MoBlog, Steve Smith - Thursday, July 3, 2014
Distracting ourselves from the TV screen with email look-ups, social chats a ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...
- Maybe All Your Apps Should Be Health Apps Too
Mobile Insider, Steve Smith - Tuesday, July 1, 2014
Mobility will almost certainly change the fundamentals of media content, voice, format ...