- The Incredible Shrinking Magazine: You Are All Micro-Digests Now
MoBlog, Steve Smith - Thursday, August 28, 2014
I would like to think mobile platforms give the struggling magazine indust ...
- Simple To Learn, Hard To Master
Mobile Insider, Steve Smith - Tuesday, August 26, 2014
The console gaming industry had its ass handed to it by mobil ...
- Let Us Quantify You
Data and Targeting Insider, Steve Smith - Tuesday, August 26, 2014
There is tremendous opportunity for brands to help consumers quantify aspects ...
- Samsung Ice Bucket Challenge Tries To Throw Cold Water On iPhone 6 Heat
MoBlog, Steve Smith - Monday, August 25, 2014
While it's clever for about a minute, Samsung's ALS Ice Bucket Challen ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation ...
- HP Uses Vine Stars To Cut TV Spot Time, Cost
MoBlog, Steve Smith - Thursday, August 14, 2014
HP enlisted some Vine stars to make its latest TV spot f ...
- 'Gamify' This: Games Remain The Frontier Of Mobile Creativity
Mobile Insider, Steve Smith - Wednesday, August 13, 2014
Marketers "gamify" their apps using some of the simplest elements: reward, achievemen ...
- CIOs Are From Mars And CMOs Are From Venus
Data and Targeting Insider, Steve Smith - Tuesday, August 12, 2014
CIOs and CMOs are talking and collaborating more than ever before, b ...
- What Do Women Think Of Your Mobile Ads? Meh!
MoBlog, Steve Smith - Sunday, August 10, 2014
Get out of our way! That is the main message women ha ...
- Coupons Rule, But The Mobile Experience Remains A Mess
Mobile Insider, Steve Smith - Friday, August 8, 2014
Adoption of mobile coupons seems to have doubled in the last f ...
- Lean Back: ABC News Live Video Viewing On Apple TV Outstrips Desktop/Mobile Combined
MoBlog, Steve Smith - Thursday, August 7, 2014
ABC News reports that video consumption via Apple TV is substantially great ...
- The Little Idea: Aflac Duck As Idiot Savant
Video Critique, Steve Smith - Thursday, August 7, 2014
Sometimes a little and barely-funny concept works simply by virtue of bei ...
- Native Advertising Arrives: John Oliver's Epic Takedown
Data and Targeting Insider, Steve Smith - Tuesday, August 5, 2014
Perhaps the most eloquent and closely argued critique of native advertising y ...
- Mobile Influence Is Category-Dependent
MoBlog, Steve Smith - Monday, August 4, 2014
There is no one consumer journey. Not only is each shopper's pa ...
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
Data and Targeting Insider, Steve Smith - Friday, August 1, 2014
The disconnect between what people say they think about online privacy a ...