- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- Tapping Into The Fun Side Of NFC
Mobile Insider, Steve Smith - Tuesday, November 25, 2014
Mobile payment is not the only -- or even the most interesti ...
- 'Candy Crush' Crushes: Gets 100 Million Video Views On Facebook Alone
MoBlog, Steve Smith - Monday, November 24, 2014
Whether you are walking down Times Square or just perusing your Facebo ...
- The Incredible, Insatiable Media Consumer
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 21, 2014
New projections see all digital channels growing steadily for much of t ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Wednesday, November 19, 2014
You are the cookie now, and this has big implications we a ...
- Jacking Into Moments: Conquesting, User Modding And The Ongoing Disconnect About Mobility
Mobile Insider, Steve Smith - Tuesday, November 18, 2014
Mobile marketers are looking for countless ways to interrupt and modify us ...
- CMT's Tune-In Campaign Gets Tuned Up With Mobile Ads That Set Your DVR
MoBlog, Steve Smith - Monday, November 17, 2014
Ads that actually perform functions for users, rather than just interrupt the ...
- "Hi, [Insert Name Here]! Thanks For Buying Me": When Data-Driven Creative Wants A Relationship
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 14, 2014
Cross-channel communication with customers has to be personal or it somehow defea ...
- The Art Of The Catch Up: Maybe We Don't Really Want Relentless, Ubiquitous Media
MoBlog, Steve Smith - Thursday, November 13, 2014
Major news media, from "The Economist" to "Atlantic," "The Week" to Yaho ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- Amex Hands Over Instagram POV To Cardmembers
Mobile Insider, Steve Smith - Tuesday, November 11, 2014
In its new Instagram campaign, Amex allows members to take over t ...
- The 'No-Phone' In-The-Moment Movement Begins
MoBlog, Steve Smith - Monday, November 10, 2014
From selfies to obsessively recording every live event, creating personal records ...
- The Race To Marry Big And Little Screens
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 7, 2014
Marrying the biggest and smallest screens in the home, TV and mobil ...
- On-Target, Off-Message: Political Advertising Looking For Something To Say
Data and Targeting Insider, Steve Smith - Thursday, November 6, 2014
In the latest political campaign cycle, marketers embraced advanced data analytics a ...
- Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
MoBlog, Steve Smith - Thursday, November 6, 2014
Judging from a newly released leaderboard of most used apps, mobile ...
- What If Politicians Paid You To View Their Ads?
Mobile Insider, Steve Smith - Tuesday, November 4, 2014
In another scheme to pay consumers directly for their attention, a n ...
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...