- Me TV: Narrowcasting To The Age Of Personal Video
Mobile Insider, Steve Smith - Thursday, February 26, 2015
Mobility opens up new opportunities for narrowcasting to niche video tastes. B ...
- Facebook Mobilizes Ad Manager
MoBlog, Steve Smith - Thursday, February 26, 2015
Facebook finally brings its Ads Manager into the app world. Aimed ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk
Mobile Insider, Steve Smith - Tuesday, February 17, 2015
In a set of daring campaigns of late, the Sour Patch bra ...
- Beacons Open Up Prospects For 'Physical Retargeting'
Data and Targeting Insider, Steve Smith - Monday, February 16, 2015
A Unilever test in Sweden recently showed how beacon technology can ...
- Unpinning: Pinterest Kills Affiliate Links And Ramps Its Own Monetization
MoBlog, Steve Smith - Sunday, February 15, 2015
In the name of improved user experience, Pinterest scrubbed its site ...
- Apps And TV Vie For Attention During Prime Time
MoBlog, Steve Smith - Thursday, February 12, 2015
Each app category has its own rhythm of use throughout the da ...
- Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
Mobile Insider, Steve Smith - Tuesday, February 10, 2015
Can the Internet of Things be recruited into enhancing home entertainment experience ...
- One Screen Does Not Fit All: Even Millennials Shop On The Desktop
Data and Targeting Insider, Steve Smith - Monday, February 9, 2015
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomer ...
- Mobile Super Bowl Stories: Messaging App Dominance & Two-Screen Tango
MoBlog, Steve Smith - Monday, February 9, 2015
Messaging apps were far and away the most popular category of ap ...
- Kill The Pre-Roll!: Native Video Ads Need To Reboot The Spot Mind-set
MoBlog, Steve Smith - Thursday, February 5, 2015
How do you get rapid scrollers to pay attention to your in-fe ...
- When It Comes To Apps, Target Your Partners, Not Just Consumers
Data and Targeting Insider, Steve Smith - Monday, February 2, 2015
The competition for app visibility and for users' in-app mindshare will overwhe ...
- Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
Mobile Insider, Steve Smith - Monday, February 2, 2015
The mobile channel was once again poorly utilized by advertisers during th ...
- Logo-Busters: Real World Ad-Blocking
MoBlog, Steve Smith - Monday, February 2, 2015
The same augmented reality and virtual raeality tools that marketers imagine wi ...